|Page (1) of 1 - 05/08/12||email article||print page|
World Premiere: Video Advertising in the iPad BrowserMovingIMAGE24 Introduces Video Ads to Apple Devices -- With No Need for an App (May 08, 2012)
BERLIN -- (Marketwire) -- 05/08/12 -- Until now, no publishing company or website operator, be it the New York Times or Bild.de, has been able to make money off their own website videos by means of video advertising on Apple's iOS devices. In their browsers, iPad and iPhone play back videos directly without any advertising. MovingIMAGE24's VideoManager 6 is now closing this marketing gap, making it possible to incorporate pre-, mid- and post-rolls into videos on the iPad and iPhone for the first time.
Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.
Automatic recognition of Apple devices
VideoManager 6 is now making it possible for videos to also be monetised on Apple's devices with HTML5 technology. The cloud solution automatically recognises the device being used and delivers video ads in the right format within the video stream in real time. In the case of the iPad and iPhone, this is in the HTML5 player.
New marketing opportunities for publishers
"For a long time, iOS devices were an ad-free zone when it came to videos. With VideoManager 6, valuable video content can now also be easily marketed via Apple devices, which are very widely used. Publishers can therefore now get even more revenue out of their videos," says Dr. Rainer Zugehör, Managing Director of MovingIMAGE24.
Video ads on iPad and iPhone -- Test videos here!
The following link will provide an example of an online video featuring a pre-roll that also runs on iPad or iPhone: http://videoads.movingimage24.com/
The Online Channel Horizont TV already uses VideoManager 6 to incorporate video ads as pre-rolls into a number of its videos: http://www.horizont.net/video/webtv/
MovingIMAGE24 GmbH specialises in online video and video cloud solutions. The company, with headquarters in Berlin, provides a cloud-based solution VideoManager 6 for the professional management, editing and publishing of online videos. An interface enables VideoManager to be integrated smoothly into existing Content Management Systems. The multiple award-winning solution is currently used by approximately 500 clients, among them well-known companies such as BMW, DekaBank or Stiftung Warentest.
Tel +49 (0)30 / 330 9660 68
Christian Schindler and Christof Wisniewski
Tel +49 (0)30 / 21915960
Copyright @ Marketwire
Related Keywords: MovingIMAGE24 GmbH, Communications, Digital Audio, Smart Phone, iPods, iphone, iPad, Sales, Advertising, Marketing, Sales & Marketing, Management, Marketwire, , Apple Computer, Television, Browsers,