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World Keying Leaders To Matte Together

Keying solution from Reflecmedia and Ultimatte launched at DV Expo West (December 09, 2004)

Chroma key specialist Reflecmedia has entered into partnership with Ultimatte Corporation of Chatsworth, California to launch the definitive hardware keying solution for the Digital Video market. Acknowledged as the World's leading names in chroma key and compositing technology, these two renowned companies have collaborated since Siggraph 2004 to develop 'Ultimatte DV' which will be shown for the first time at DV Expo West in December at booth 100.

Reflecmedia's award-winning ChromaFlex and Chromatte solutions have transformed the art of chroma key, reducing the need for lighting, space and time. Their revolutionary approach to chroma key uses a camera-mounted LiteRing, of either blue or green LEDs, this together with the unique reflective fabric Chromatte - generates the even colored background required for the technique.

Ultimatte are recognized as the World's leading producer of hardware compositing systems, having received Oscar and Emmy awards for their products and work over the past 25 years. Ultimatte DV is the company's first hardware solution aimed at the Digital Video market. The new product will go on sale in April 2005 and will feature functions and video connectivity to suit the DV user, with S-Video (Y/C) and Composite camera inputs, together with DV (Firewire, IEEE-1394) for both input of backgrounds and output of the composite.

"Providing real time compositing solutions for the DV market is a natural step forward for Ultimatte", commented Lynne Sauve, Ultimatte's President, "Reflecmedia's products meet the needs of the DV user and as such the combination of both products offers a great solution for achieving high quality results at an achievable price".

Simon Westland, Managing Director of Reflecmedia said, "we are delighted to work with Ultimatte on the launch of this exciting new product, such is the quality of their hardware that customers aspire to owning an 'Ultimatte' and now they can achieve that goal with a unit specific to the DV market." Westland continues, "From the moment development commenced it was clear that the product offered something special for the new breed of Ultimatte and Reflecmedia customers alike - providing studio quality results at DV prices".

The first opportunity to see Ultimatte DV is at DV Expo West in Los Angeles (8-10 December 2005), where the two companies will show the unit together with Reflecmedia's portable ChromaFlex product.

Availability And Pricing
Shipping at NAB 2005, 'Ultimatte DV' will be available in the US through Reflecmedia's dealer network for $2,995 USD.

About Ultimatte
Ultimatte Corporation is the World's recognized leader in blue/green screen compositing technology and has been in business for over twenty-five years, continually refining, enhancing and improving the craft of traveling matte generation. Ultimatte's products have been awarded Oscar® and Emmy®, and are in use by broadcasters and film studios worldwide.

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About Reflecmedia
Reflecmedia are changing the art of chroma key. The company's Chromatte and ChromaFlex products have received industry acclaim including America's National Association of Broadcasters AIM award in 2003. Reflecmedia's latest product 'mattenee' is a software plug-in for digital compositing and editing applications this and the entire product range are now sold in 45 countries around the World. The company's products are already used by the BBC, AOL Time Warner, Disney, MTV and many others. Reflecmedia is a division of Reflec plc.

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Related Keywords:Reflecmedia, Ultimatte, Keying, Matte, Chroma key, Ultimatte Corporation, compositing, Siggraph, Ultimatte DV, DV Expo West, ChromaFlex, Chromatte, LiteRing, Lynne Sauve, Simon Westland,


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