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Wmode to Launch AppCarousel at Open Mobile SummitBrands, Media Companies, and Enterprises Can Now Showcase the Apps They Care About to the People That Care About Them (October 27, 2011)
SAN FRANCISCO, CALIFORNIA -- (Marketwire) -- 10/27/11 -- Wmode announces the launch of AppCarousel, the new paradigm for the merchandising and discovery of mobile apps.
Consumers have difficulty finding relevant quality apps because they have to browse through huge app stores. AppCarousel enables them to easily view and access groups of apps and content targeted to their specific interests or from the brands and organizations they trust. This is achieved by creating visually engaging 3D app carousels they can view on any smartphone, tablet, or desktop. These carousels can easily be shared, leveraging the power of personal recommendation and social networking to aid in app discovery.
AppCarousel is working with brands, publishers, software companies, developers, enterprises, wireless carriers and device manufacturers. It enables them to showcase the digital content they want to get in front of their customers by distributing branded carousels that are easy to spin up, customize, and target as part of their strategic marketing programs.
"Wmode has a long history of providing solutions for distributing mobile content. As the digital media industry continues to grow at an unbounded pace, AppCarousel is a natural progression of our business," said Emanuel Bertolin, Chief Executive Officer of Wmode Inc. "The ability for organizations to easily curate and share relevant content with their audience was an obvious gap in the app economy."
Wmode's Head of Market Development, Terry Hughes, has been appointed as Managing Director of AppCarousel Inc., which is based in San Francisco.
Terry Hughes, Managing Director of AppCarousel, commented, "What excites us about AppCarousel is the strong validation we have received from the biggest to smallest players in the app ecosystem. They tell us that although they have strong brands and rich content to distribute to their users across all platforms, it gets lost in the maze of fragmented content stores. For them it comes down to two things; better merchandizing and easier discovery. AppCarousel is well positioned to help on both fronts."
To learn more about AppCarousel go to www.appcarousel.com or visit our exhibit at Open Mobile Summit 2011.
The content you care about showcased to your audience
AppCarousel delivers branded carousels of apps and content to businesses and consumers; it bridges the divide between today's consumers who talk about how hard it is to find relevant apps and content, and the companies that are entering the world of apps who need to get above the noise of the cluttered app stores.
AppCarousel is a new paradigm in app showcasing that focuses on the easy promotion of all relevant content into logical and highly targeted bundles that centre on a customer's brand experience. It enables organizations to curate, distribute, and virally share their carousels to reach their audience in new dynamic ways.
A Wmode company, AppCarousel is located in San Francisco. www.appcarousel.com.
Powering connected devices - connecting people, connecting technology, connecting business
Wmode operates a comprehensive suite of managed services providing mobile operators and the app economy with the recruitment, management, discovery, delivery and payment of mobile apps, content, and consumer services. The company's inclusive suite of products includes Affiliate Commerce Exchange, Application Store, Media Store, Smart Portal, and Managed Ringback. In addition Wmode owns and operates Momentem(TM), a mobile expense management service for busy professionals.
In 2011 Wmode launched AppCarousel(TM) as a subsidiary based out of San Francisco. AppCarousel enables organizations to curate, distribute, and share branded carousels which merchandize and monetize selected apps and content directly to their audience.
Recently, Wmode was recognized as one of the Top 100 Mobile companies by AlwaysOn and also as one of the fastest growing companies in North America on Deloitte's 2010 Technology Fast 500(TM).
Founded in 2000 Wmode is a privately held company headquartered in Calgary, Canada with offices in Toronto, San Francisco, and Bern. www.wmode.com.
Arleigh Galant Vasconcellos
arleigh dot vasconcellos at wmode dot com
Copyright @ Marketwire
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