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With Audience Numbers Soaring, MPS Continues to Nip at Hulu's HeelsMPS Builds Content Around Watching Habits, Reinvents "Gated" Model of Online Video (April 11, 2012)
NEW YORK, NY -- (Marketwire) -- 04/11/12 -- MyPod Studios (MPS), a new online video platform, has signed four new partners to produce content for its "gated" video site, a model that includes only pre-approved, and no amateur, content. The new partners -- A3 Networks, Intersport's Celeb TV and Blastro Networks -- will provide content for MPS in categories that have proven to be highly engaging for MPS' seven million monthly visitors (up from five million in January 2012) -- music, sports, entertainment and lifestyle. In February 2012 MPS was ranked by QuantCast as the 186th most trafficked website, just two spots behind the entertainment powerhouse hulu.com.
"In addition to our growing audience numbers, MPS' gated model has resulted in the company achieving a significant audience in just six months after launching," said Jay Miletsky, founder and CEO of MPS. "This success is due in no small part to the fact that we are laser focused on building content that consumers are looking for when they want it without forcing them to wade through endless amateur videos to find something entertaining."
The new partners will provide specialized content in the following areas:
- 5th and Ocean/A3 Networks produces nightlife and lifestyle content in New York City, Miami and Las Vegas. Launched by BMX star Andy Ruffell, the network's pod, or channel, will showcase content from popular DJs, parties and models.
- Intersport Celeb TV has more than 25 years experience producing sports and entertainment content with some of the world's largest brands and TV networks including College Baseball Home Run Derby and My Strange Addiction that airs on TLC.
- Blastro Networks is one of the largest providers of music video content on the web, featuring both Indie as well as major recording artists.
"The online video market continues to heat up with new entrants every day, and in the race to capture viewers, a few key factors will determine the winners," said Miletsky. "I believe the choice between a gated versus an open content model will be one of the biggest determinants. Clearly, it's a model that is gaining momentum -- even YouTube is now adopting something similar, with its heightened focus on channels. A big part of our success and the reason for our rapidly growing audience is due to our careful curation of the content on it."
MyPodStudios.com (MPS), based in New York City, is a new streaming video site that includes over 5,000 videos across eight different content categories. Partnering with premiere content developers, MPS presents a curated selection of pre-screened, pre-qualified videos so that consumers don't have to spend time wading through amateur fare. MPS launched in the Fall of 2011 with backing from Black Ocean Video. For more information visit www.mypodstudios.com
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