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WirelessWERX takes mobile marketing indoors!

Locations become Destinations with MobiWERX App-based campaign solutions (October 04, 2010)

DMN Newswire--2010-10-4--WirelessWERX has enhanced its MobiWERX platform which delivers precision indoor location and rich media to mobile phones with an indoor mobile marketing game that features two easy ways for marketers to target their customers with verified indoor check-in and personalized content delivery

?    The MobiWERX Destinations Application is a turnkey, brandable handset application available for iPhone and Android platforms that can be used by companies currently without an application or who want to rapidly deploy indoor location campaigns
?    The MobiWERX mobile integration API is available in a newly launched Developers Kit that gives companies the ability to empower their existing application to work seamlessly with the MobiWERX platform.
?    MobiWERX Web services integrate easily with 3rd party loyalty programs to create personalized CRM opportunities; a feature that has found favor with Retail and Hospitality providers across the country.
?    The MobiWERX platform works both indoors and in dense outdoor environments and interoperability with GPS enables seamless integration with existing location based marketing platforms.

MobiWERX is turning Locations into Destinations, says Marc Fernandez, VP Business Development, WirelessWERXWere empowering marketers with a true indoor location based mobile marketing solution that leverages the popularity and power of mobile apps to create fun, compelling, personalized campaigns influencing users at the point of sale with location based games, content and promotions

The new MobiWERX features and services will premier at CTIA-San Francisco/Moscone, Oct. 6-8. Drop by Booth #235G in the Mobile Apps Pavilion for a closer look or visit the new WirelessWERX website at

For Technical or Pricing information, contact: Contact Marc Fernandez, +1-323-893-7932 or [email protected]
For Booth Appointments, contact:  Janette Boatwright/Scene&Heard Public Relations, +1-818-456-9044 or [email protected]

About the WirelessWERX/MobiWERX Mobile Advertising Solution:
MobiWERX is a business unit of WirelessWERX, the leader in indoor location services, and leverages the WirelessWERX robust public safety platform SiteWERX; a tested and proven technology which provides real-time precise in-building location information to public security and emergency services. With additional applications like friend-finding and on-site check-in, this precise location platform is an ideal tool for the Retail and Hospitality industries.  Visit for more details

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Related Keywords:WirelessWERX, MobiWERX, mobile marketing, indoor location campaigns, rich media, site check-in, personalized content, CTIA , mobile apps, app-based campaigns, mobile integration , loyalty program, personalized CRM, GPS interoperability, mobile marketing solution, mobile content, mobile promotions, Marc Fernandez, games apps, hospitality apps, retail apps,


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