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Winter Park Resort Gets Fresh Online Image and Improves Web Conditions With Sitecore and Oshyn

Intrawest Resort Improves Customer Experience With New Web CMS (March 19, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 03/19/12 -- Sitecore today announced that Winter Park Resort, Colorado's longest continually operated ski resort and an Intrawest company, has improved its digital marketing promotions, saved significant time and resources editing Web content and increased online activity with Sitecore's Web platform.

"We've found Sitecore's CMS to be very easy to use and quite intuitive," said Steve Krause internet marketing manager, Winter Park Resort. "Coupled with also providing an exponential increase in productivity, working on this platform is a huge leap forward for us at Winter Park and will allow us to grow our online business in ways not previously possible."

As one of the top ski resorts in Colorado, Winter Park Resort's website is key to its business; hosting daily snow and trail reports, up to the minute weather conditions, resort events, promotions and other dynamic content. Working with Sitecore partner Oshyn, Winter Park Resort's new website now includes integration with its CRM, dynamic promotion modules, simplified administration of the snow report, lift and trail status, in-page editing, and an integrated marketing solution. Furthermore, Winter Park's marketing team can more effectively edit and deploy content updates and easily manage marketing promotions across the site and reuse promotion material in multiple areas.

Oshyn worked with Winter Park Resort to implement Sitecore's Web Content Management System (CMS) and Sitecore Web Forms for Marketers into the site. With Sitecore's Web Forms for Marketers, Winter Park Resort's non-technical editors create simple forms to gather customer information quickly and easily. This module also provides reports and analytics to monitor and maximize the effectiveness of the forms as well as effortlessly make changes to marketing promotions. Winter Park Resort can now better leverage Web content, improve the customer experience and increase business.

"Oshyn loves the Sitecore platform," said Diego Rebosio, CEO, Oshyn. "We see great customer satisfaction whenever we implement Sitecore and this site is yet another example of what happens when you make a good choice on both CMS software and a services firm."

About Winter Park Resort

Located just 67 miles from Denver, Winter Park Resort has been Colorado's Favorite® resort for generations seeking award-winning terrain including miles of cruising groomers, terrain parks, bumps, steeps, trees, and most definitely deeps. At a great value for over 72 years and its ideal location amidst the Continental Divide supplying over 30 feet of sweet Colorado snow annually, it offers skiers and riders an experience unlike any other resort. Recently, Winter Park has invested in on-mountain improvements and in the completion of 20,000 sq. ft. Village at Winter Park in the last six years. Winter Park is also the proud home to the renowned National Sports Center for the Disabled (NSCD).

About Sitecore

Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Verizon.

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