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Wink Interactive Technology to Extend HBO Viewers' Experience

Programs Targeted for Enhancement Include Boxing After Dark, World Championship Boxing and Reverb (July 25, 2001)
Wink Communications, Inc., and Home Box Office (HBO) today announced that Wink's Enhanced Broadcasting technology will be used to add interactive features to several original programs on the HBO network. Programs targeted for enhancement include Boxing After Dark, World Championship Boxing and Reverb. The enhancements will provide a guide for upcoming programming, games and quizzes as well as program-specific information. Launching nationwide during the first week in August, the Wink enhancements will be available at no additional charge to HBO viewers with a Wink-enabled satellite or cable set-top box.

"Wink's interactive technology allows us to further extend the HBO experience for our viewers," said Sarah Cotsen, VP of Interactive Ventures at HBO. "Now subscribers need to go no further than their remote control for instant access to program-related information."


Viewers watching HBO's enhanced broadcasts will be alerted that the programming is interactive by a familiar blinking icon in the upper left-hand corner of the screen. When the viewer chooses to interact with the programming, they simply press a button on the remote control to access companion data instantly -- including scores, statistics and bios. HBO will also use Wink to offer interactive contests, polls and related activities and to promote upcoming programs or events.

"We are pleased to continue our relationship with HBO, especially since subscribers to premium programming services tend to be early adopters of innovative technology," said Melinda White, EVP of Programming and Distribution for Wink. "They love television and see immediate value from emerging services that provide further immersion into the programming. Wink technology really gives the viewer more of what they want from the service that they already have."

About Home Box Office

Home Box Office (HBO) is the premium television programming division of Time Warner Entertainment Company, L.P. providing two 24-hour premium television services, HBO and Cinemax. Together, both networks reach nearly 37 million subscribers in the United States via cable and satellite delivery. Home Box Office's international joint ventures bring HBO branded services to more than 50 countries around the globe.

About Wink Communications, Inc.

Wink is the leading mass-market interactive television solution in North America, giving viewers a free and convenient way to interact with programs and advertisements while they continue to watch TV. By clicking a button on their remote control during an enhanced program or advertisement, viewers can access program-related information (such as weather, sports updates, trivia and play-along games) request product samples, coupons and other free offers from advertisers or make purchases instantly.

The company's end-to-end system enables advertisers and programmers to process t-commerce transactions while offering viewers instant interactive entertainment and information retrieval. Wink's technology also collects, analyzes and routes viewer behavior and response data to give advertisers and broadcasters a tool to collect consumer & viewer research and to evaluate the success and value of their television campaigns.

Introduced in June of 1998, Wink is currently available to more than 3.2 million satellite and cable households in North America and is distributed through partnership agreements with major cable and satellite operators, network and cable broadcasters, national advertisers and manufacturers of consumer electronics equipment. For more information, contact Richard Henderson (richard.henderson@wink.com) at 510-337-6965 or visit www.wink.com.

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Related Keywords:DTV Professional, Digital Media Net, Wink Communications, Inc., Home Box Office, HBO, Enhanced Broadcasting technology, interactive features, original programs, HBO network, Boxing After Dark, World Championship Boxing, Reverb

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