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Wink Casts an Interactive Vote

iTV technology could be an alternative to traditional voting methods (November 28, 2001)
Wink Communications, Inc. is currently developing software and transaction processing services to provide a secure, accurate and convenient alternative to traditional voting methods. Wink Voting will be demonstrated at the California Cable and Telecommunications Association's annual convention that runs from November 27 through November 30 in Anaheim, California.

"Today's electoral processes and recent election events make it clear that a new system is needed to enable Americans to vote conveniently and with confidence. Voters deserve a system that allows their votes to be registered and counted electronically without human error or interpretation," said Maggie Wilderotter, Wink's President and CEO.

Wink's mass market product leverages something that already exists in most American homes today -- the television. Television can bring true democracy, along with information and entertainment, by actively engaging citizens in the political process and increasing voter turnout. Americans already bank, shop and file their taxes electronically from home, and soon they will be able to vote on their television sets with a few simple clicks on their remote control.

This system is based on a "destination" voting channel that enables registered voters to review important electronic voting information (such as a Voter's Guide) and to vote for their chosen candidates in both the primary and general elections from the comfort of their homes. As part of the new standardized process, voters will receive a personal TV voter ID number to ensure security and confidentiality.

Once the ID is entered, the voter uses the arrow keys on their remote control to navigate through the ballot and select a candidate for each office. As their votes are entered, the voter has the ability to review, accept or edit them. The ballot is then confirmed and encrypted -- both for security and anonymity -- and sent directly to a secure computer at the county election offices. A confirmation is then sent back to the television so the viewer can see that their vote has been recorded and tallied.

The user-friendly technology behind Wink's voting system also can be utilized by any group or organization that uses a ballot for voting purposes (i.e., unions, pollsters, etc.).

"Americans need to be re-engaged in the Electoral process," said Ms. Wilderotter. "By using interactive TV, Wink will allow citizens to vote without leaving their homes. This will provide all of us the opportunity to give immediate voter confirmation and to deepen our involvement in our respective communities."

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Related Keywords:DTV Professional, iTV, Wink Communications, Inc., software, transaction processing services, secure, accurate, voting methods, Wink Voting, California Cable and Telecommunications Association's annual convention

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