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Windows 8 Now Featuring FlipToast Metro, a Cutting-Edge Social Experience

(April 19, 2012)

MINNEAPOLIS, MN -- (Marketwire) -- 04/19/12 -- W3i (, a leader in monetization and user acquisition services for freemium apps, announces that FlipToast, one of the few social apps available for Windows 8, now has its own dedicated tile on Windows 8.

Prior to distribution through Windows 8 FlipToast grew to nearly a million, highly engaged, monthly active PC and Mac users. As Windows 8 rolls out, MAU's are expected to quadruple. "Taking FlipToast from conception to nearly a million users and now being the first social app in the Windows 8 Marketplace has been surreal for me. We're super excited to be partnering with Microsoft to help users socialize their metro experience!" exclaims Shivani Khanna, Product Manager, W3i.

FlipToast is an engaging social app with a unique solution -- an always-on connection to users' social network. The FlipToast app allows users to access their social network -- Facebook, Twitter, YouTube -- without being in the browser. Users can chat, drag-and-drop photos, invite and recommend games to friends while playing those games and more.

FlipToast is the first app to use a system Windows 8 calls "contracts" that allows any two apps to communicate enabling FlipToast to share links or videos from other apps.

To learn more check out this FlipToast Metro tour.

See FlipToast in the Windows 8 Marketplace!

"We are very excited to expand FlipToast to the Windows 8 Metro platform and offer those users a great social networking experience. We are continuously adding features to FlipToast that enhance that social experience," comments Andy Johnson, CEO, W3i.

About W3i: W3i is a leader in monetization and user acquisition solutions for mobile, desktop and social apps. Utilize an experienced team of app-savvy marketers with deep technical know-how to grow your app business. We are ready to collaborate with app developers to execute programs that quickly deliver revenue and quality users. To learn more, visit with offices in Minneapolis, San Francisco and Sartell, MN.

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