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William Mark Corporation Debuts Number One Toy: Air Swimmers

Air Swimmers(R) Are the Biggest Fish in the Toy Sea (November 23, 2011)

LOS ANGELES, CA -- (Marketwire) -- 11/23/11 -- The leading aerodynamic toy manufacturer, William Mark Corporation, debuts the worldwide phenomenon -- Air Swimmers® (www.airswimmers.com), a revolutionary remote controlled flying balloon fish. As the hottest toy on the market, this innovative "air-toy" not only provides hours of entertainment for children and adults, but has redefined what can be achieved with remote control products. Uniquely created and developed by the William Mark Corporation, the incredible flying fish have taken aviation technology to new heights. Eileen Koch & Company has been retained by the William Mark Corporation to handle their public relations needs.

The idea behind Air Swimmers® was sparked by Blake English, a 19-year-old Stanford University student. English combined his fascination with aviation and mechanical engineering to create the "flying shark," drawing inspiration from the movements of real aquarium sharks. William Mark Corporation gleaned word of English's idea, and together they brought the genius concept to reality.

Since its debut, Air Swimmers® has made major waves in the toy industry. In a mere 5 days, the instructional video recorded 2.1 million views on YouTube and was voted the channel's favorite Science and Technology video. The toys have been featured on the Late Show with David Letterman, The Jonathan Ross Show, and Something for the Weekend on the BBC. English was recently awarded the TAGIE "Rising Star Inventor of the Year" Award.

The innovative balloons are made from a high quality, durable nylon material, and use helium to keep them inflated for weeks. Air Swimmers® require four AAA batteries and have complete up, down, and 360-degree turning control, thus allowing their incredibly smooth, life-like motion. There are two types of Air Swimmers® available: Air Swimmers®, offered by William Mark Corporation, and Air Swimmers® Extreme, exclusively at Toys "R" Us.


Since 1992, William Mark Corporation has been dedicated to developing unique, high quality merchandise with extraordinary flight performance. The company was formed by father and son, William and Mark Forti, with Mark's invention of the X-zylo™, a flying gyroscope. For the last 20 years, WMC has paved the way for flying toys, including Flitter Fairies™ and My Mystery UFO™.

For information on Air Swimmers®, contact Eileen Koch of Eileen Koch & Company Inc., a public relations firm, at 310-441-1000, or email eileen@eileenkoch.com (LA PR). Visit www.eileenkoch.com.

Eileen Koch
310-441-1000
Email Contact
www.eileenkoch.com


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