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WhitePages Launches Localicious for Hyper-Local Exploration of 80,000 U.S. Neighborhoods

New Android App Integrates WhitePages' Extensive Business Directory and Foursquare Data Into the Most Laser-Focused Neighborhood-Aware Search Experience (July 12, 2011)

SEATTLE, WA -- (Marketwire) -- 07/13/11 -- To help people easily explore and connect with local businesses throughout 80,000 neighborhoods across the U.S., today WhitePages announced the availability of Localicious for Android. Going beyond "current location" detection, the new app automatically identifies the exact neighborhood location of a device to immediately surface the most relevant tips, reviews and trending hot spots nearby, helping people discover the best local businesses that are relevant to their interests and lifestyle. Localicious also solves a key problem for location-based services by making check-in simpler and easier than ever, offering a groundbreaking precheck-in service for foursquare integrated directly into the search experience that will help make forgetting to check-in a thing of the past.

Localicious Knows What's Good in the Hood
Powered by WhitePages' extensive business directory and growing mobile platform, Localicious neighborhood search differs from the industry standard of using "current location," which solely relies on longitude and latitude mapping coordinates without considering neighborhoods or towns. By focusing on "real-world" neighborhood location, Localicious delivers hyper-local targeted search results along with tips, check-in counts and real-time updates from check-in services like foursquare to rank restaurants, bars, coffee shops, boutiques, movie theatres, markets and other nearby businesses that are currently trending. To further simplify neighborhood search, Localicious has analyzed millions of businesses searches across WhitePages web and mobile platforms to create 25 highly relevant categories to help users quickly narrow their search to find relevant local businesses based on their specific interests, including a "Popular" view which automatically suggests popular businesses nearby.

In addition to providing hyper-local search for the neighborhood people are in, Localicious makes it easy for people to use the virtual perimeter for nearly every neighborhood in the U.S. to explore any city. This includes real-time geo-targeted foursquare tips, trends and reviews, as well as one-tap access to comprehensive contact information for over 21 million businesses including address, phone number, maps, driving directions, business descriptions, websites and hours of operation. Localicious' pre check-in service for foursquare lets people pre-set their check-in times within the Localicious search experience so that they will be automatically checked into foursquare when they arrive at their destination. This allows a person to "set it and forget it," which means no more forgetting to check-in and more quality time with real-world friends instead of fumbling around with devices during dinner or drinks.

"Localicious not only helps people make immediate plans by discovering and connecting with hot trends and undiscovered gems in their own neighborhood, it also helps them instantly explore other neighborhoods on the fly," said Bret Moore, general manager of WhitePages Mobile. "By zooming in on neighborhoods to cut out the clutter, the right businesses are just a tap or two away, saving time and taking local search to a new level. Localicious makes it easy for users to find the best and most popular businesses, whether it's the neighborhood they are in or one they plan to visit in the future."


Localicious is immediately available for free on Android devices and can be downloaded in the Android Market or find out more at www.local-icious.com, on Facebook or on Twitter.

About WhitePages
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 30 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company's suite of mobile products includes a top-50 mobile website and popular iPhone, Android, and BlackBerry applications that have been downloaded more than 8 million times.

For more information, please visit www.whitepages.com, www.local-icious.com or check out the WhitePages blog at blog.whitepages.com.

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Contact Information:
Michele Mehl
Buzz Builders
425-205-9444
michele@buzzbuilders.net

Liz Powell
WhitePages
206-973-5144
lpowell@whitepages.com


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