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WhitePages Hires New CTO and Opens Engineering Office in Palo Alto

Start-Up Veteran Yang Cao Hired to Further Advance WhitePages Web and Mobile Technology Innovations in People and Business Search (November 17, 2010)

SEATTLE, WA -- (Marketwire) -- 11/17/10 -- WhitePages (, the leading provider of contact information for people and businesses in the U.S., today announced the appointment of Yang Cao as chief technology officer and the opening of an engineering office in Palo Alto. With over 20 million unique website visitors per month, a top 50 mobile website, and popular iPhone, Android and BlackBerry applications that have been downloaded more than 7 million times, Cao will continue WhitePages' momentum in delivering great web and mobile products. Overseeing technology strategy, development and operations for WhitePages and leading the recruiting and career development of the company's engineering team, Cao is focused on attracting top engineering talent in Seattle and Silicon Valley who are interested in working with cutting edge technologies like Hadoop, Solr and Lucene, and web frameworks like Ruby on Rails, Django and Spring. The company will now have offices in Seattle, New York and Palo Alto.

"Yang is an accomplished technology executive with deep technical skills and organizational expertise," said Alex Algard, CEO of WhitePages. "His personal commitment to technology innovation and rolling out unique product features with simplicity that satisfy the user experience make him the perfect match for our team. We're excited to have him lead our efforts to attract top engineering talent in Seattle and our new Palo Alto office."

Cao has a proven track record in leading and managing teams to architect, develop and operate large-scale web and mobile platforms and applications. He was most recently the vice president of engineering at TokBox, Inc., a leading consumer and small business video chat and videoconference provider, where he was responsible for overseeing the team that built cutting-edge scalable technology for both browser and mobile platforms. Prior to TokBox, Cao was senior vice president of engineering with StarCite, the largest technology provider for the $300 billion professional meetings and events industry, where he built and grew large distributed teams, helping to facilitate the company's accelerated growth. He has also held senior software architect and management positions at Centrata, e-Steam, Woosh, Enroute, and Fujitsu and he was a co-founder of WebDrive. Cao received his MS degree from Stanford University with a focus on distributed computing and computer graphics and his BS in Physics from Beijing (Peking) University.

"WhitePages has a super exciting entrepreneurial culture and is made up of an amazing team of smart and driven people who know how to build powerful and useful products that millions of consumers rely on," said Cao. "The company is poised for growth and is on the cross-section of fast growth in technologically challenging areas such as people search, business search, contact management, e-commerce, and mobile. I look forward to helping take WhitePages' technology platforms to new heights, bringing even more creative and elegant solutions to market."

WhitePages has more than 20 open positions ranging from engineering to sales, to business development. Please visit to learn more about openings at WhitePages.

About WhitePages
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 20 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company's suite of mobile products includes a top-50 mobile website and popular iPhone, Android, and BlackBerry applications that have been downloaded more than 7 million times. WhitePages' social buying website DealPop offers deals on local businesses around the US, at up to 70 percent off retail prices.

For more information, please visit, or check out the WhitePages blog at

WhitePages and their respective logos are trademarks, registered trademarks, or service marks of White Pages. Other products and company names mentioned are the trademarks of their respective owners.

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Michele Mehl
Buzz Builders for WhitePages

Deanna Leung Madden
Buzz Builders for WhitePages

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