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White Horse Wins Best Consumer Goods Mobile Website for Schlage Consumer Mobile Project

  (June 08, 2012)

Portland, OR (PRWEB) June 08, 2012

The Web Marketing Association announced digital agency White Horse as the winner of its Best Consumer Goods Mobile Website award for the companys work designing and developing Schlages mobile site. The 2012 MobileWebAwards Competition (m.WebAwards) is produced to honor excellence in mobile Websites and apps, recognize the individuals and organizations responsible, and showcase the best in award winning mobile development. Applications are received from organizations worldwide, and judging criteria includes seven categories: Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium.

The Schlage site provides an innovative interface for exploring door hardware products on the go, incorporating the mobile and social dimensions current consumers demand. Users can choose a variety of ways to search for detailed product information, including features, available finishes, product specifications, and customer reviews. The mobile interface allows customers to compare products and share details on their social media with friends and family.

With our increasingly mobile lifestyles, consumers demand immediate access to information. Through creation of the mobile website, consumers can access additional product information in the lock aisle, view installation videos at the door itself and compare lock choices to select the best fit for their home, commented Ann Matheis, Schlage Brand Director. Through collaboration with White Horse, we were able to bring the site to life and pioneer a world class experience for our mobile consumers.

The Schlage mobile site blends customer experience-oriented functionality with thoughtful and elegant design. Since most customers will find this information useful when making a buying decision, its a great example of when a mobile site makes more sense than creating an app, said Jennifer Modarelli, Principal of White Horse. Schlages desire to embrace future thinking in partnership with White Horse has allowed us to develop a fantastic digital tool. Were excited to team with them and for our efforts to be recognized.

The Schlage mobile site is ideally viewed from a mobile or tablet device, but can also be experienced with a desktop browser.

About Ingersoll Rand
Ingersoll Rand (NYSE: IR) is a world leader in creating and sustaining safe, comfortable and efficient environments in commercial, residential and industrial markets. Our people and our family of brandsincluding Club Car®, Ingersoll Rand®, Schlage®, Thermo King® and Traine®work together to enhance the quality and comfort of air in homes and buildings, transport and protest food and perishables, secure homes and commercial properties, and increase industrial productivity and efficiency. Schlage is the leader in security devices, trusted for 90 years, spanning both the commercial and residential markets. Ingersoll Rand is a $14 billion global business committed to sustainable business practices within our company and for our customers. For more information, visit or

About White Horse
White Horse is a 32-year-old, woman-owned digital agency that designs and builds user-focused Web and mobile experiences. Our single-minded focus on gaining a deep understanding of the end-user experience, then aligning design, technical, and business processes, allows organizations and departments to meet user needs and create lasting value. Our forward-looking processes ensure the digital experiences we deliver will meet the demands of always changing technologies. Our services include digital strategy, user research, Web design, mobile design, social media strategy, technical integration, .NET Applications, user testing, Android, iPhone, and Windows 7 applications, and enterprise and open-source content management systems. For more information, visit

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