Page (1) of 1 - 04/15/07||
Where did the 'real' editors go?
video podcast set from Studio Daily
I was pleased to see I wasn't alone in lamenting the seeming loss of
deep knowledge and craft in video media production. I am certainly not
a nostalgist longing for the 'good ol days'. That sort of nihilistic
thinking is pointless and un-justified. But what I do lament is that
the corporate developers seem to have achieved a great marketing coup
by supplanting a real and broad knowledge of media production
technology and processes, with a faux education built on software
specific proficiency. That somehow they've convinced far too many in
the industry that they equate to the same thing... Or worse, that
software specific training is all that one needs to be an editor!
Obviously it thoroughly suits the purposes of Apple, Adobe, Avid, Sony,
and every other software developer, that media production professionals
have brand loyalty and, subsequently, it is absolutely in the corporate
best interests for users to NOT have a board application independent
knowledge. You can hardly blame them, it makes good business sense.
Well it may be in their best interests but it wrecks untold day to day damage on the profession..!
Source:Digital Media Online.
All Rights Reserved