video podcast set from Studio Daily I was pleased to see I wasn't alone in lamenting the seeming loss of deep knowledge and craft in video media production. I am certainly not a nostalgist longing for the 'good ol days'. That sort of nihilistic thinking is pointless and un-justified. But what I do lament is that the corporate developers seem to have achieved a great marketing coup by supplanting a real and broad knowledge of media production technology and processes, with a faux education built on software specific proficiency. That somehow they've convinced far too many in the industry that they equate to the same thing... Or worse, that software specific training is all that one needs to be an editor!



Obviously it thoroughly suits the purposes of Apple, Adobe, Avid, Sony, and every other software developer, that media production professionals have brand loyalty and, subsequently, it is absolutely in the corporate best interests for users to NOT have a board application independent knowledge. You can hardly blame them, it makes good business sense.

Well it may be in their best interests but it wrecks untold day to day damage on the profession..!" />
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Where did the 'real' editors go?

  By digitalbasin
Watching video podcast set from Studio Daily I was pleased to see I wasn't alone in lamenting the seeming loss of deep knowledge and craft in video media production. I am certainly not a nostalgist longing for the 'good ol days'. That sort of nihilistic thinking is pointless and un-justified. But what I do lament is that the corporate developers seem to have achieved a great marketing coup by supplanting a real and broad knowledge of media production technology and processes, with a faux education built on software specific proficiency. That somehow they've convinced far too many in the industry that they equate to the same thing... Or worse, that software specific training is all that one needs to be an editor!



Obviously it thoroughly suits the purposes of Apple, Adobe, Avid, Sony, and every other software developer, that media production professionals have brand loyalty and, subsequently, it is absolutely in the corporate best interests for users to NOT have a board application independent knowledge. You can hardly blame them, it makes good business sense.

Well it may be in their best interests but it wrecks untold day to day damage on the profession..!

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