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What's Luck Got To Do With It? Successful Startups Aren't Lucky According To New Service

  (February 23, 2012)

San Francisco, CA (PRWEB) February 23, 2012

According to a new service,, luck has very little to do with building a successful company.

"With a lot of passion and hard work, some startups will get lucky and be successful." says Scott Annan, serial entrepreneur and founder of "But after speaking to dozens of top entrepreneurs, we've learned that in each case, success has two common elements: focus and world-class execution. We've distilled and packaged the experience of successful entrepreneurs in, so that any entrepreneur can create their own luck and cheat the learning curve."

StartupPlays is a unique service for entrepreneurs hoping to build "the next Facebook or Groupon" that offers a startup growth roadmap, personal feedback on their business and market-proven recipes from successful entrepreneurs on how to do everything from raising money to marketing an iPhone app.

StartupPlays boasts an impressive lineup of successful entrepreneurs including Dan Martell (,, Sam Zaid (, Adrian Salamunovic (,, Cameron Herold(1-800-GOT-JUNK), Sunil Rajamaran (, and Neil Patel (

When users signup for StartupPlays the system prompts them for their website address and the current "growth stage" of their company. The service then displays a tailored catalog of "plays" - step-by-step recipes on how to achieve success in specific activities for their company. Within 24 hours, the user receives an email from a real person with constructive feedback on their startup and recommendations on how they can accelerate growth.

The startup "Plays" or action plans, consist of team milestones and tasks taken directly from real-life experience. Each task has everything the user needs to complete the task including detailed instructions, links to resources, file templates, and pro tips. There is also a community section with feedback and "hacks" from other teams who have executed the same play so that it evolves over time and teams benefit from the global startup community experience.

"We're offering a unique service with premium content in an interactive format." says Annan. "Starting a new business can be a lonely and daunting task - there's a lot at stake and a huge failure rate. We give entrepreneurs market-proven plans that increase success rates and provide a community of people who are struggling with the same issues".

Prices for "plays" range from $19 to $299 and are currently on sale during the first week of launch. A full list of authors can be found below.

Dan Martell (Flowtown,
Cameron Herold (1-800-GOT-JUNK, Backpocket COO)
Sam Zaid (GetAround)
Ben Baldwin (ClearFit)
Ilya Lichtenstein (
Aaron Hall (DressRush / Tailored)
Adam Bonnifield (Spinakkr)
Adrian Salamunovic (DNA11, CanvasPop)
Jeff Goldenberg (Top Chef University)
Jeremy Olson (Tapity)
Scott Annan (StartupPlays)
Mike Mason (StartupPlays)
Mark MacLeod (Virtual CFO)
Richard White (UserVoice)
Sunil Rajaraman (
Neil Patel (Crazy Egg)
Meghan Berry (Klout / Lift Five)
Kapil Kale (Gift Rocket)
Joyce Akiko (Go HR for Startups)
Tyler Jenson (Startup Garage)
Philip Hotchkiss (GetSatisfaction)
Ian Lurie (

Media Contact:
Scott Annan
Founder & CEO


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