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What She Said: How Women's Social Conversations Impact Purchase Decisions

Visible Technologies(R) and Social Media Expert Jason Falls Host Webinar Exploring Women's Buying Trends (February 16, 2012)

BELLEVUE, WA -- (Marketwire) -- 02/16/12 -- Visible Technologies®, the leading provider of social media monitoring, analytics and engagement software and services, today announced that it will host a free webinar focused on women's social influence and spending patterns. Co-hosted by Jason Falls, CEO of Social Media Explorer, and Becca Ramble, Director of Enterprise Solutions at Visible, the event will highlight the discussions women have in their social sphere and how monitoring and analyzing these conversations can shed light on what influences women's buying intent and purchasing behavior.

"What She Said" - How Women's Social Conversations Impact Buying Intent and Purchasing Behavior

February 21, 2012 at 10:30am PST/1:30pm EST

To register, visit:

Marketers and advertisers have known for years that women are the principal household buyer. According to she-conomy, women account for 85 percent of all consumer purchases -- everything from autos to healthcare. Despite this knowledge, many women feel misunderstood by marketers. In one survey, 91 percent of women said that advertisers don't understand them. Why?

In this webinar, attendees will learn what drives women to take action and what insights women's social conversations reveal, assisting marketers and advertisers to better connect with this powerful audience.

About Social Media Explorer
Social Media Explorer is an education and information products company focusing on the principle subject matters of social media marketing and digital marketing. Anchored by years of experience as digital marketing and social media marketing strategists, partners Jason Falls and Aaron Marshall offer educational events, a learning community and question-answer site, industry and custom research products and strategic consulting for clients.

About Visible Technologies
Visible® is the leader in social media monitoring, analytics and engagement solutions, providing software and services to harness business value from social communities. From VI-Lite™, a solution for the SMB market, to Visible Intelligence, an enterprise solution and VI-Q™, a social performance dashboard, Visible delivers big improvements in competitive and brand intelligence, marketing ROI and customer insights through software and services that activate brand communities at Internet speed and enterprise scale.

Ashley Ennis
Barokas Public Relations
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Related Keywords: Visible Technologies, Marketwire, , Internet Technology, Business, Internet, Women,

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