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Wetpaint Entertainment Rapidly Becomes a Leading Online Entertainment News Source Due to Wetpaints Proprietary Social Distribution System

  (December 15, 2011)

Seattle, WA (PRWEB) December 15, 2011

Wetpaint, a next-generation media company, today announced that Wetpaint Entertainment now attracts more than six million unique visitors monthly, a 220% increase over a year ago. The company credits its proprietary Social Distribution System as the primary reason for this rapid growth. Wetpaint Entertainment, which Wetpaint launched just 15 months ago, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars, and fashion. It is now one of the leading sources for information, especially on top-rated television shows, in the highly-crowded and competitive entertainment news space.

Over the last two years, Wetpaint has developed the worlds most advanced technology and expertise in social publishing and distribution. This patent-pending system, called the Wetpaint Social Distribution System, is based on cutting-edge analytical methods that provide an accurate, real-time, and continuously-updating picture of audience interests and responsiveness. The techniques are captured in a proprietary Dynamic Playbook that is updated daily and used to drive maximum value for, and from, the audience. The system revolutionizes the relationship between publisher and audience by bringing real-time data to content-creation and programming; all by using the social web to both gather data about, and drive engagement of, the audience.

Wetpaint Entertainment covers TV shows such as The Bachelor/Bachelorette, True Blood, American Idol, Jersey Shore, and the Kardashians, among many more. In addition to 27 of the most popular TV shows, it also reports on the biggest celebrity news in the general entertainment industry. The site provides exclusive interviews, recaps, spoilers, bios, fashion advice, and more, all packaged in a rich visual format with countless new photos daily.

Wetpaints proprietary real-time technologies not only predict which topics will be most interesting to its audience, but also optimize the packaging and distribution of every item of content to reach fans on Facebook, Twitter, and mobile devices. Wetpaint Entertainment attracts more than 25 million page views monthly and has over a million Facebook fans.

We launched Wetpaint Entertainment into the saturated entertainment news market a little over a year ago and have created a smash hit by using our Social Distribution System, stated Wetpaint Co-Founder and CEO, Ben Elowitz. This remarkable accomplishment is a testament to our unrelenting focus on rapid experimentation, cutting-edge social analytics and distribution, and a lively and fresh editorial voice.

Company Experiences Momentum on Various Additional Fronts
In addition to reaping the rewards of its Social Distribution System, Wetpaint has shown strong momentum on several other fronts which are listed below.

  • Washington Post Social Reader: Wetpaint Entertainment has been featured in the Washington Post Social Reader since the reader was launched two months ago. The social app on Facebook lets people experience news and information with their friends and has surpassed three million subscribers.
  • The Wetpaint Entertainment iPhone app: Announced only two and a half months ago, the Wetpaint Entertainment iPhone app has ranked in the top 30 entertainment apps for the iPhone. The new application lets users choose which of the TV shows they want to follow and then sends them in-depth coverage on just those shows. In addition, the application lets users easily spread the news they get on the app to friends via Facebook, Twitter, text message, and email. The new iPhone app can be downloaded for free from the Apple iPhone Apps Store or directly from Wetpaint on its mobile page.
  • Speaking engagements: Ben Elowitz, Wetpaint Co-Founder and CEO, has been actively speaking at conferences this year. He will be speaking at the upcoming SxSW Interactive in March on How to Become a Next-Generation Media Company. In October, he debated with Vanessa Fox in The SEO vs. SMO DebateBring it On! (moderated by Rachel Sklar) at Web 2.0 Expo in New York. He also spoke on The Social Operating System at Seattle Interactive in November. Please see the Events section on the Company News page of the Wetpaint site for additional information on events Wetpaint executives will be speaking at or attending.

In separate news, Cambio Group announced today that it was selected for the exclusive advertising representation of Wetpaint Entertainment starting in 2012. Please see related news release on the Wetpaint Company News page.

About Wetpaint
Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences. The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than six million unique visitors and 25 million page views monthly. It also has over a million Facebook fans. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.

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