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Westinghouse Reduces Prices On LCD TVs For Holidays

New pricing plus dealer incentive program to encourage LCD-TV sales (November 16, 2004)

Westinghouse Digital Electronics, dedicated to making digital entertainment devices available to mainstream consumers, today announced new holiday pricing on its largest LCD TVs -- $1,199 estimated street price (ESP) for the 27-inch (model # W32701) and $1,699 ESP for the 30-inch (model #W33001). The new pricing reflects a drop of approximately 29 percent for the W32701 and 23 percent for the W33001 from mid-summer of this year.

In addition, Westinghouse Digital is offering dealer incentive programs to reduce its LCD TV prices even further on the traditional ?Black Friday holiday shopping spree the day after Thanksgiving, according to Douglas Woo, president of Westinghouse Digital.

?Once again, Westinghouse Digital leads the industry in making LCD TVs more attractive to a broad consumer market as a CRT replacement, Woo said. ?We believe offering superior digital entertainment technology at the optimum value will make LCD TVs the ?must-have gift of the holiday season this year.

With a thin flat-panel design in contrast to bulky CRT TVs, Westinghouse LCD TVs also offer clearer images, more vivid colors and crisper resolution than CRT TVs, with a wider viewing angle that makes it possible to see a clear picture from almost anywhere in the room. Families can enjoy broadcast, cable, satellite or HDTV programming, watch DVD or VHS movies, play videogames, surf the Internet, work on a PC and watch TV at the same time, or view digital photos.

Advanced PIP (picture-in-picture) capabilities enable consumers to size and locate the PIP screens or enjoy split screen viewing. With an expected lamp life of 40,000 hours and no degradation in video performance over the life of the product, Westinghouse LCD TVs offer families many years of high-quality digital entertainment.

Westinghouse LCD TVs are available at major consumer electronics retailers across the country, including Best Buy, The Great Indoors, J&R Music and Computer World, Boscovs, Cambridge Soundworks, Handy TV, Electronics Express, Rex Stores, American TV and Appliance, Cowboy Maloney, Stereo Advantage, Bernies, Fred Meyer, Lacks Furniture and Famsa stores.

About Westinghouse Digital
Westinghouse Digital Electronics is extending the 100-year-old Westinghouse promise into the digital age by making it easier for mainstream consumers to experience the excitement of the latest in digital entertainment. Through superior technology and design, the company offers consumers products that are reliable, easy-to-use and deliver the best value in digital entertainment devices. Westinghouse LCD TVs are available nationwide at more than 1,100 consumer electronics retail stores and other resellers.

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For more information on the entire family of Westinghouse consumer products, please visit


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Related Keywords:Westinghouse Digital Electronics, Westinghouse, LCD TV, W32701, W33001, Black Friday, Douglas Woo,


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