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Westinghouse Digital Introduces LCD TVs And Décor FramesAesthetic Mirror will distribute 27- and 32-Inch LCD TVs with Décor Frames (May 06, 2005)
Westinghouse Digital Electronics, a leading North American LCD TV and monitor provider, today announced its partnership with Aesthetic Mirror Inc. to distribute the 27- and 32-inch LCD TVs bundled with its décor frames to the hospitality marketplace.
The Westinghouse Digital TVs and décor frames will be on display at the Aesthetic Mirror booth #5246 during the The Hospitality Design (HD) Expo and Conference 2005, taking place May 5-7, 2005 in Las Vegas.
Westinghouse Digital designed the first decorative frames (available from a flat-panel TV provider) to customize an LCD TV to match the furnishings and style of any room in the house or office. Westinghouse Décor frames and mattes are available in 16 different combinations of contemporary and traditional style frames and colors to complement the companys new ?frame-ready LCD TV line.
?Westinghouse Digitals partnership with Aesthetic Mirror allows us to reach a new audience outside the home and office, said Douglas Woo, president of Westinghouse Digital Electronics. ?Now our LCD TVs and frames can be used in hotel rooms and lobbies, restaurants, lounges, convention centers and more, to create a high-quality viewing experience and stylish ambiance.
Westinghouse Décor frames can be attached in seconds to any ?frame ready Westinghouse LCD TV mounted on a wall without using any tools. A patent-pending design allows infrared (IR) signals from the remote control to pass through to the TV, and sound from the TVs speakers to pass through to the viewer.
?We are excited to offer our customers LCD TVs from Westinghouse Digital Electronics because they not only feature a high quality sound and picture but offer a unique style and design to the hospitality industry, said Martin Steele, president of contract sales for Aesthetic Mirror Inc. ?The frames make the television look like an expensive piece of art in a guests room and enable hotel designers to create a truly unique experience for their guests, while at the same time saving money and space.
The expansion of Westinghouse Digital LCD TVs into the hospitality industry will allow TVs and the accompanying frames to coordinate with mirrors and artwork in the guestroom and the décor in bars, restaurants, or other areas of the hotel. Customers will be able to choose from four styles of wood frames Classic Gold, Modern Mahogany, Natural Maple and Contemporary Black, and four different matte colors ebony, burgundy, almond and white. Additional style and color choices will be introduced throughout 2005.
HD 2005 Expo & Conference is produced by VNU Expositions and is presented by Hospitality Design magazine. This years show, ?The Design Revolution, is expected to attract nearly 8,000 attendees, and approximately 1,000 exhibitors.
Westinghouse LCD TVs and monitors are available at major consumer electronics retailers across the country, including Best Buy, The Great Indoors, and Fred Meyer, as well as other retailers, including American TV and Appliance, Bernies, Boscovs, Cambridge Soundworks, Cowboy Maloney, Electronics Express, Famsa stores, Grants Appliance, Handy TV, H.H. Gregg, J&R Music and Computer World, Lacks Furniture, Nebraska Furniture Mart, Queen City, R.C. Willey, Rex Stores and Stereo Advantage, TV & Audio.
About Westinghouse Digital Electronics
Extending the 100-year-old Westinghouse promise into the digital age, Westinghouse Digital Electronics is making it easier for mainstream consumers to experience the excitement of the latest in digital entertainment. Through superior technology and design, the company offers consumers products that are reliable, easy-to-use and deliver the best value in digital entertainment devices. Westinghouse LCD TVs and monitors are available nationwide at more than 2,0600 consumer electronics retail stores and other resellers. For additional information, or to purchase accessories such as Westinghouse Décor frames and mounts, please visit www.westinghousedigital.com.
For more information on the entire family of Westinghouse consumer products, please visit www.westinghouse.com.
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