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Westinghouse Digital Appoints Rey Roque VP of Marketing

New executive brings industry knowledge and experience to the company (August 30, 2005)

Westinghouse Digital Electronics, a leading North American LCD TV and monitor provider, today announced that former Samsung Electronics executive Rey Roque has been named vice president of marketing.

Roque brings 17 years of experience to Westinghouse Digital, where he will report to company president Douglas Woo. His responsibilities include managing brand and channel marketing initiatives, strategic business development and public relations, as well as expanding the companys customer base for LCD TVs, monitors, accessories and peripheral products.

?We are proud to welcome Rey to our team, Woo said. ?He brings a valuable mix of strategic and tactical marketing skills, as well as a global perspective of the consumer electronics and LCD technology industries and markets, and is a great asset to our company, partners and customers.

?I am pleased to be joining Westinghouse Digital as we continue to launch new LCD TVs, monitors and other digital display products, Roque said. ?The LCD television market is beginning to surpass plasma and CRT, and market demand for LCD monitors is moving from standard 4:3 aspect ratio to wide screen, which makes it an exciting time to join the company.

Most recently, Roque served as vice president of marketing at Samsung Electronics America, Inc., where he assisted in assembling a new marketing team to facilitate the merger of the branded display, office automation and storage business units into the current Irvine, Calif. facility as a single division.

Previously, Roque worked at Princeton Graphic Systems where he launched a line of HDTV displays and receivers, PC/TV presentation displays, plasma displays and LCD-TVs. Roque also worked for Mitsubishi Electronics America, Inc. where he was responsible for all marketing activities for North America for Mitsubishi brand computer display products as well as product and channel marketing.

About Westinghouse Digital Electronics
In continuing the 100-year old Westinghouse tradition of producing quality products, Westinghouse Digital Electronics is bringing the venerable American brand to consumers of all ages with new technology products, making it easier for mainstream consumers to experience the latest in digital entertainment. Through superior technology, dependability, performance and design, the company offers consumers LCD TVs and monitors that are reliable, easy-to-use and deliver the best value in digital entertainment devices. Westinghouse LCD TVs and monitors are available nationwide at more than 2,000 consumer electronics retail stores and other resellers. For additional information, or to purchase accessories such as Westinghouse Décor frames and mounts, please visit

For more information on the entire family of Westinghouse consumer products, please visit


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