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WeeWorld Ramps Revenue in Mobile

Teen Social Gaming Leader Continues Its Mobile Success With Top-Selling iPhone App, Launches Android App and Adds In-App Purchasing Capabilities (December 01, 2010)

NEW YORK, NY -- (Marketwire) -- 12/01/10 -- WeeWorld, a popular social game for teens, today announced its continued mobile momentum. Launched this year, its WeeMee Avatar Creator app quickly became the top-selling avatar app on the iPhone, has been named a top "Staff Pick," and continues to be shortlisted as a favorite in the App Store.

Building on that initial success, WeeWorld launched an Android app, including a version bundled in to work seamlessly with the new, eco-friendly Motorola CITRUS™. In addition, WeeWorld rolled out in-app purchasing capabilities for iPhone to expand its reach and revenue potential. Android in-app purchasing capabilities will be rolled out in the coming months.

WeeMee Avatar Creator lets users easily create customized WeeMee avatars, or digital identities, use them as caller ID images and email or post them to Facebook or Twitter. With nearly half a million paid downloads, users of the app have created more than 1.5 million mobile WeeMees, generating a new revenue stream for WeeWorld.

"We've already seen tremendous success in the mobile arena, and plan to continue expanding our offerings for mobile users," said Lauren Bigelow, Chief Operating Officer for WeeWorld. "Almost immediately after we launched the WeeMee Avatar Creator, it reached number one status in the social networking category of the App Store -- the WeeMee app has broad appeal to both new, casual users and loyal WeeWorld fans."

Now, users are also able to purchase premium closets filled with assets and features within the iPhone app to create even more expressive WeeMees. With more than a dozen packs already for sale, seasonal packs are hugely popular, as well as packs that include premium styles for work, play, pets and accessories.

Continuing to build its brand and reach in the mobile space, WeeWorld plans to launch WeeMee social games for mobile devices early next year.

Download the iPhone app here:
Download the Android app here:

About WeeWorld

WeeWorld ( is a popular social game for teens with mainstream appeal, reaching a global audience of more than 40M registered WeeMees. WeeWorld's goal is to provide a fun, visual environment that encourages self-expression and creativity. The WeeMee Avatar Creator is the #1 avatar on the iPhone and is consistently ranked as one of the top-selling social networking apps in the Apple app store.

Through an expansive palette of features, clothes, accessories, hobbies, etc., WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more. Thanks to WeeWorld's open platform, WeeMees are portable to all major social networks and blogging sites, in addition to instant messaging platforms, e-mail signatures and mobile phones. WeeWorld has offices in Boston, New York City, London and Glasgow, and is funded by Accel Partners ( and Benchmark Capital (

WeeWorld Contact:
Erica Camilo
BluePoint Venture Marketing for WeeWorld
(781) 861-7800
Email Contact

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