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Webtrends Expands Facebook(R) Preferred Marketing Developer Program Relationship

Webtrends Accepted as Preferred Marketing Developer by Facebook for Pages, Apps and Insights (April 19, 2012)

SAN FRANCISCO, CA -- (Marketwire) -- 04/19/12 -- Webtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today that it has expanded its participation in Facebook's highly selective Preferred Marketing Developer Program.

Facebook has expanded the preferred designation for Webtrends beyond Apps to also include Pages and Insights. With this announcement, Webtrends expands its leadership position in the burgeoning discipline of social marketing. Webtrends is one of a select number of companies that Facebook has chosen to share its marketing software development platform with, and one of nine in the world to be certified for the development of three or more Facebook preferred designations.

Webtrends customers can manage Facebook Pages for their brands, including scheduling posts and moderating content. They can also build a variety of apps. And, through Insights and Webtrends Analytics, can measure performance across Facebook ads, apps and across digital channels.

"We're delighted to expand our participation in Facebook's prestigious Preferred Marketing Developer Program," said Hope Frank, CMO, Webtrends. "This designation honors Webtrends' innovation and excellence in social marketing. We look forward to continuing to grow as a Facebook Preferred Marketing Developer and to create a range of must-have products for the savvy social marketer."

For more information on Webtrends social marketing product and capabilities or to learn more about Webtrends social marketing and Facebook expertise, please visit:

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

Phone: 1-877-932-8736
Twitter: @webtrends

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