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Webtrends Announces Real-Time Intelligence for Everyone With Analytics 9 Fall 2009 Release

Integration of Up-to-the-Minute Analytics, Real-Time Alerts and a New iPhone Application Help Deliver Data Anytime, Anywhere (November 16, 2009)

PORTLAND, OR -- (Marketwire) -- 11/16/09 -- Webtrends, an enterprise customer intelligence company, today announced a new release to Webtrends Analytics 9. The Fall 2009 release provides busy marketers, IT professionals, expert analytics users or anyone working within the real-time web the ability to quickly and easily measure data.

The release boasts a long list of new capabilities including up-to-the-minute analytics. This allows for real-time data assessment and comparison from the previous 24-hour period alongside current day and 365-day comparisons.

It also includes automated alerts for reaching custom-set thresholds on key metrics. These real-time alerts can be received in many ways, including via email, RSS feed, SMS, and Twitter Direct Messages. Webtrends is also pre-announcing availability to all Analytics customers a native iPhone application with access to alerts and real-time data.

"With the release of Analytics 9 a mere 3 months ago, Webtrends laid the foundation for how data is consumed and utilized through an innovative new user experience. Today's Fall release extends that vision. Webtrends is able to release a new version so quickly based on an aggressive agile development methodology. We will continue to innovate in this market," said Alex Yoder, CEO, Webtrends. "The web has progressed from a single channel to a platform of multi-threaded interactions across multiple domains that is now the norm for top brands. The challenge this poses for business lies in harnessing real-time data to drive business value through action. The Fall 2009 release of Analytics 9 addresses this opportunity head on with real-time analytics tied to alerts and notifications giving our customers unsurpassed insight into driving immediate actions."


Significant new features include:

-- Up-to-the-Minute Analytics: receive real-time updates on key web metrics, and analyze them alongside equivalent data from the previous 24 hours or the current day. Customers can overlay results from marketing campaigns, RSS feeds, or other activities to gain the real-time insight needed to fuel their business. -- Real-Time Alerts: Analytics 9 now features real-time alerts and notifications when key web site metrics reach, or fail to reach, your pre- determined goals. Alerts can prompt the user at log-in and be delivered via email, authenticated RSS feed, Twitter direct message, SMS, and/or the soon to be released native Webtrends iPhone application. -- Analytics 9 On-Demand is receiving a new look: power users who need access to advanced features will appreciate a clean and professional look in Analytics 9 On-Demand. Elements that slowed down load times were removed and all data visualization elements including tables, charts, and graphs have been optimized to improve the speed and confidence of data comprehension. All features remain in the same place -- there will be no learning curve for the new look. -- Webtrends iPhone Application: when customers are on the go and need high level insight on web activity, "there is an app for that." The Webtrends Analytics iPhone app delivers key metrics and trends. The design follows many of the same cues as the Insight web app but delivers an experience tailored specifically for iPhone users. The Webtrends iPhone application soon will be available for download within iTunes.

For more information about Webtrends Analytics 9, and the many additional features from this release, please visit the Analytics 9 Fall 2009 product pages.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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Media Contact
Colin Crook
Voce Communications
ccrook@vocecomm.com
@colincrook (twitter)
(650)269-5235

Webtrends Contact
Jascha Kaykas-Wolff
VP of Marketing
Webtrends
jascha.kaykaswolff@webtrends.com
@kaykas (twitter)
(503) 553-2216


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