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Website Analysis Software Gets Video Game Interface

Making analysis more fun, easier to navigate By Denise Harrison
An e-business solutions company has added a video game type of user interface to its browser-based application. Visual Insights added a 3D, animated user interface for the company's eBizinsights product family, software that lets sales, marketing and other employees to view and analyze Website traffic, customer behavior, promotional success and more.

What an interesting trend, and one that could impact a number of businesses.

First, software companies may find it easier to market to the video game generation as they finish college and enter the workforce. Second, marketers have a new differentiation based on the ease and fun factors of the programs. Third, the trend toward 3D, animated interfaces could result in lower training costs for companies training employee on software and finally, this is perhaps a new source of revenue for game development companies that can hire out their services to traditional business software companies.

Visual Insights says the browser-based interface is built on top of Microsoft's gaming API technologies. It is designed to help executives easily understand Website analytics data and gain a real feel and insight into how their overall eBusiness operations are performing.

Availability is scheduled for late 2001.

One user, Angie Nink, eCommerce Marketing Operations Manager for Comark, Inc., commented on Visual Insights new user interface: "eBizinsights' user interface is a highly graphical, intuitive interface that provides Comark's sales and marketing executives with easy, browser-based access to timely eBusiness data. By equipping our 'lay' managers with an instant, 24x7 window into Comark's business operations, they can literally see which promotions are working and which need to change to capitalize on customer behavior patterns. In addition, they can tell which referring sites are sending us qualified customers. The result: we can market smarter by marketing to the right people."

Visual Insights eBizinsights product family provides eBusiness customer and traffic analysis software for marketing and advertising executives. This next-generation eBusiness Performance Management solution enables companies to better understand, track and measure Website performance and activity, visitor behavior, content effectiveness and online advertising, branding and promotional strategies.

Visual Insights is found online at

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Related Keywords:Visual Insights, eBizinsights, Website analysis


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