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Webinar: The Coca-Cola Company and Mozes Discuss How to Become Best-in-Class in MobileLearn How Coca-Cola's Mobile Center of Excellence Adds Value & Educates from Within (July 19, 2012)
PALO ALTO, CA -- (Marketwire) -- 07/19/12 --
In this free one-hour webinar, "Become Best-in-Class in Mobile: Learn How Coca-Cola's Mobile Center of Excellence Adds Value & Educates from Within," The Coca-Cola Company and Mozes will discuss the benefits and best practices of cultivating an in-house mobile team or expert, and share insights into how other brands can replicate their success. This webinar is hosted by the Mobile Marketing Association.
- Tara Scarlett: Senior Manager, CRM and Mobile Marketing, The Coca-Cola Company
- Chris Bigda: Connections Planning & Investment, Media & Interactive, The Coca-Cola Company
- Dorrian Porter: Founder & CEO, Mozes, Inc.
Date: Thursday, August 16
Time: 11am PT / 2pm ET
Duration: 1 Hour
Who Should Attend:
Brand marketers and their agency partners, event and sponsorship marketers, event planners, mobile marketers.
Attendees Will Learn:
- How to approach cultivating an in-house mobile expert or team.
- How mobile is transforming the event experience.
- How to convert participation into long-term relationships.
- Best practices for building a successful mobile engagement strategy incorporating audience engagement.
Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile.
In this webinar, members of the MCOE will share the vision, mission, method and results of the Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games.
About Mozes, Inc.
Mozes is the leader in mobile engagement at live events, helping brands directly connect with consumers at points when they are most passionate via the mobile device. We create interactive mobile experiences for brands that drive engagement, collect data, and grow incremental sales. Our customers include world-leading brands like Coca-Cola, Jim Beam, Ford, Portland Trail Blazers, Rock The Vote, Virgin Mobile USA and Country Music Association. Mozes has powered over 30,000 mobile campaigns reaching over 15 million unique U.S. cell phone subscribers.
The company was founded in 2005 and is headquartered in Palo Alto, CA. Mozes is venture-backed by Maveron, North Bridge Venture Partners and Norwest Venture Partners. Visit us at www.mozes.com and follow us on Twitter @mozesinc.
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