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Webinar Helps Business Owners Succeed With Public Relations

June 28: Presenter Lisa Elia Shows Attendees How to Establish Themselves as Media Experts and Build Strong Relationships With Journalists and Bloggers (June 25, 2012)

TORONTO -- (Marketwire) -- 06/25/12 -- Reaching out to members of the media the wrong way alienates key contacts and wastes time, while practicing the right techniques helps build better media relationships and can lead to exceptional results. On Thursday, June 28 Marketwire hosts "Stop calling journalists. Get them to call you! 10 PR musts for business owners," a complimentary webinar for business owners and others responsible for their organization's public relations. Lisa Elia, founder and CEO of Lisa Elia Public Relations and 20-year PR veteran, shows attendees how to lay the groundwork so journalists and bloggers are motivated to call them for interviews when writing about their industry.

  • What: Free Webinar -- "Stop calling journalists. Get them to call you! 10 PR musts for business owners"
    Join us for this complimentary one-hour webinar and learn how following simple, yet critical principles makes the difference between PR success and failure, such as:
    • Knowing when to customize and when to systematize
    • Creating your own preparation ritual to get "into the zone" before interviews
    • Techniques for using video to boost response
    • Recognizing the fine line between being persistent and being pushy
    • Integrating your publicity, social media, marketing and sales efforts for greater impact

  • Who: Lisa Elia, founder and CEO of Lisa Elia Public Relations
    Lisa Elia has worked in the field of public relations for over 20 years. Lisa has secured placements for clients with media outlets that include The Oprah Winfrey Show, Time Magazine, CNN, NPR, E! Entertainment, Redbook, Body & Soul and hundreds of other outlets. She helps her clients with strategy, messaging, media training and getting their messages out into the world via the media and other sources.

  • When: Thursday, June 28, 2012, 3:00 p.m. ET/2:00 p.m. CT/12:00 p.m. PT
    The session is one hour in length and will be archived for later viewing. All registrants receive access to the archived webinar.

To register, please click here

Hashtag for this webinar: #PRMUSTS

New for Small Business Owners: Marketwire just launched a new blog filled with articles to help small businesses succeed. Check it out at:

About Marketwire
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity (, which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

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Lisa Davis
(416) 342-8651

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