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Web Video to Soar in 2012 -- Latergy and Launch "Social Video" Channel to Help Communications Professionals With Online Visual Storytelling

Content Will Provide Information, Insight and Examples to Help Marketers Stay Ahead of the Online Video Curve (December 16, 2011)

NEW YORK, NY -- (Marketwire) -- 12/16/11 -- Two hundred billion videos were viewed globally in October according to a report this week from comScore -- and there's no sign of a slow down any time soon. To help marketing and communications professionals earn their fair share of this growth, Latergy and today announce the launch of "Social Video," a multimedia channel focused on providing industry updates, actionable advice, case studies and provocative insight on the rapidly evolving world of online video. It is now available at

The Social Video channel on provides commentary, tips, trends, best practices and examples to help marketers navigate the rapidly evolving video landscape. It is a partnership between Latergy (, a video boutique services company led by PR video pioneer Larry Thomas, and, the progressive publishing platform developed and led by media and technology veterans Bruce Merchant, Brian Pittman, Fay Shapiro and Todd Fabacher. The channel provides diverse content from various industry leaders and insiders. Access is free in an effort to attract and build a vibrant community.

CONTENT AREAS -- The Social Video channel is launching with content categorized into five program tracks:

  • Visionaries - Learn from and interact with industry insiders with expertise in various aspects of video marketing and PR.
  • Video Voyeur - A quick and quirky peek at interesting, effective, entertaining or educational marketing videos that caught our eye.
  • Views You Can Use - White papers, tips and insight to help visitors drive views and other desired results.
  • Video Vanguard - Award-winning and worthy case studies.
  • Video Village - A user-generated content hub where passionate communications and video professionals can share marketing related multimedia content.

CONTENT AVAILABLE NOW -- The Social Video channel is launching with the following initial content. Content thereafter will be updated several times a week:

"Video has become the common language of the Internet and social media is driving it," said Latergy President Larry Thomas. "We developed this channel to share our knowledge and experience so our clients, colleagues and peers can easily stay abreast of what's happening, what's working and what's coming in the online video space. We're very excited to become part of the CommPro team and community."

"This year represented a major turning point for online video, thanks in no small part to the rise of mobile as point of video distribution and consumption. But this is just the beginning. Marketers who stay on top of best practices for creating and distributing compelling web video content are going to drive the greatest reach, results and return for their clients moving forward," said Brian Pittman. "Enter the 'Social Video' channel. We're excited to break new ground with Latergy in offering this industry-first, amazing and completely free web video resource and community. This is 'what's new and what's working' content at its best."

Explore Social Video on now.

About Latergy

Latergy ( is a full service strategic video marketing and public relations consultancy that provides multimedia content strategy, creation and distribution services to help professional communicators engage their multiple audiences with compelling content. Our mission is to produce amazing video and provide great counsel to leverage a blend of earned, paid, owned and shared media to tell visual stories that drive real business results. Services include web video (podcasts, webisodes, webcasting), broadcast PR video (b-roll, SMTs, PSAs), corporate video (training, internal communication, branding) and their radio counterparts (RMTs, ANRs, PSAs) plus a selection of effective video technology applications that work.


An acronym for "Communications Professional Resources Online," is the destination for the answers marketing communications professionals need to be successful, whether they're in PR, IR, corporate communications, marketing or advertising. reaches 67,000+ MarCom professionals with its "Daily Headlines" and enjoys 20,000+ site visitors per month. Its founders include Bruce Merchant, (Chairman & Chief Strategy Officer), Fay Shapiro (Publisher), Todd Fabacher (Chief Information Architect) and Brian Pittman (Content Director). The team brings together a wealth of experience in publishing and services targeted to the business communications sectors -- including advertising, investor relations, public relations and marketing. For further information, visit us online at:, Twitter @commprobiz and Facebook

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