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Waterfield Advisors Chooses Advent Software to Improve Efficiency and Achieve Growth

Growing Indian Private Investment Office Selects Advent's Wealth Management Solutions (February 21, 2012)

SAN FRANCISCO, CA and LONDON -- (Marketwire) -- 02/21/12 -- Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, today announced that Waterfield Advisors Private Limited has selected Advent's wealth management solutions(1) to increase operations efficiency and gain competitive advantage.

Waterfield Advisors (, based in Mumbai, India, is a private investment office that is independent, impartial and completely client-focused to ensure that it offers the best combination of asset classes, managers and products to its clients. Waterfield's private investment office services cover family office services, corporate advisory services and alternative asset management services.

The company chose Advent over other vendor solutions in the market to take advantage of benefits offered by Advent's user-friendly, flexible and highly scalable technology solution. Advent's strong international presence, solid reputation in the industry and depth of expertise were also important as Waterfield evaluated solutions that would support their plans for growth.

"Given Advent's track record with private investment and family offices and the company's excellent reputation and experience in the industry, Advent was a clear choice for us to support our company's business development objectives and enable ongoing innovation," said Soumya Rajan, founding partner and managing director at Waterfield Advisors. "Waterfield's investment in Advent's portfolio management and accounting system and trade order management software will form the backbone of the client support and service strategy for the company."

"Investment management firms know they need to enhance operational efficiency to succeed in the market. Leading firms need highly reliable and flexible solutions to address mission critical needs including portfolio management and reporting, and trade order management," said Håkan Valberg, senior vice president and general manager, Advent Software EMEA. "As part of Advent's vision to provide firms with superior service and technology, we look forward to continuing to support firms like Waterfield Advisors to achieve growth while maintaining high levels of efficiency and service quality. Advent's regional expansion and increased local presence demonstrate the reliability of our offerings across borders and our commitment to clients everywhere."

About Advent Portfolio Exchange®
Advent Portfolio Exchange® (APX) is an end-to-end portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting. This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface. APX delivers improved client service with enhanced security for today's amplified compliance environment. For more information on APX visit

About Moxy®
Moxy® is the industry-leading OMS deployed at over 850 firms which automates and streamlines the trading and order management process of investment executions and allows the user to send post trade allocation results to brokers electronically. Moxy® also provides Internet-ready electronic order routing based on the industry standard FIX messaging protocol, allowing users to route trades electronically to any FIX-compliant broker or crossing network that supports the internet or other TCP/IP connections. For more information on Moxy® visit

About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world's financial professionals since 1983. Firms in more than 60 countries count on Advent technology to run their mission-critical operations. Advent's quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling operational risks and costs. Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization. For more information on Advent products visit

Advent, the Advent logo, Advent Software, Advent Portfolio Exchange and Moxy are registered trademarks of Advent Software, Inc. All other company names or marks mentioned herein are those of their respective owners.

(1) Advent's wealth management solutions include Advent Portfolio Exchange® (APX) for portfolio and client relationship management and the Moxy® trade order management system.

Smita Topolski
Horn Group for Advent Software, Inc.
+1 (415) 905-4005
Email Contact

Daphne Marciel
Advent Software EMEA
+44 20 7631 9240
Email Contact

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