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Water Pik Inc. Teams Up With Television Design Guru Kelly Edwards as Spokesperson for Showers Brands

Partnership Will Include Exclusive DIY Tips, Contests and Programs Throughout the Year, Bringing Style, Aspiration and Value to Customers (November 09, 2011)

FORT COLLINS, CO -- (Marketwire) -- 11/09/11 -- The global leader in personal healthcare products, Water Pik, Inc., announces the start of a year-long partnership with do-it-yourself designer Kelly Edwards. The design TV host and Waterpik® will partner on a year-long marketing campaign which will include content development, exclusive bathroom design tips, bathroom makeover contests and social media campaigns and events in support of the brand's successful shower and faucets business.

"Kelly has a very large and loyal fan base that trusts her to give them design solutions that make their lives better each day. She knows how to compliment our beautiful shower products with her personal design style without spending too much," said Richard Bisson, President and CEO, Water Pik, Inc. "Waterpik® offers a wide variety of esthetically designed showerheads, at competitive prices to compliment any bathroom. We're thrilled to be working with such a popular expert who aligns perfectly with our Waterpik® brand values."

Edwards' partnership with Waterpik® includes a national media tour where she will share tips for holiday home-makeovers and announce a Waterpik Makeover Contest. The one-month contest asks fans to enter their photos for a chance to win personalized bathroom makeovers. One lucky contestant will win a full Kelly Edwards bathroom makeover, with a chance to meet Kelly in person, and be part of one of various "webisodes" starring Kelly which will be live on Waterpik.com.

Since the 1974 launch of the Original Shower Massage® Waterpik® showers have been known for their shower head performance, innovation, fresh styles and excellent value. Waterpik offers an affordable way to breathe new life into any bathroom, including its most recent product offering -- the EcoFlow™ line of 10 green, water-saving, low-flow hand-held shower options, which have all received the Environmental Protection Agency's WaterSense Seal.


To learn more about Waterpik® showers, the new partnerships with Kelly Edwards and the Waterpik Bathroom Makeover contest, please visit http://www.waterpik.com.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the pulsating shower massage and the water flosser. The Company's products are sold through a variety of channels, including mass-merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. Web site at www.waterpik.com.

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Estela Chavez
Ketchum
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