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Watchitoo Partners With Raise Cache for Non-Profit Fashion & Technology Event hackNY

Leading Video Conferencing Platform Helps Extend Reach for Non-Profit Fundraising (November 17, 2011)

NEW YORK, NY -- (Marketwire) -- 11/17/11 -- Watchitoo (www.watchitoo.com), a technology company that provides a professional HD-quality online video collaboration and streaming platform, announced today that it has partnered with Raise Cache to live stream their benefit fashion show to support hackNY on November 17th, 2011 at the State Armory in New York City.

"Working with Watchitoo gives us a broader reach for our live fundraising events," said Rebecca Zhou, founder and executive producer of Raise Cache. "Their flexible video streaming platform gives us the ability to have a global online presence and to help raise awareness and funds for the hackNY program."

Watchitoo will provide live video footage of the Streaming Runway Fashion show along with exclusive behind-the-scenes videos and in-person interviews with executives and industry leaders. People will also have the ability to watch the fashion show online and to ask questions in real-time to event producers through Watchitoo's chat functionality.

With the goal of raising $100,000 for hackNY, Raise Cache is a celebration of New York Technology to foster the next generation of New York innovators. The event will bring together more than 1,000 members of New York tech, fashion, media, and arts under one roof, representing 75 companies to create a once in a lifetime event that highlights the power of our community and the passion of New York.


hackNY creates a safe environment for fostering intellectual curiosity and to challenge students to break down the traditional barriers of computer science. Co-organized by faculty from NYU and Columbia, and with a board of advisors which includes educators, technologists, and entrepreneurs, hackNY organizes the summer Fellows program and student 'hackathons' during the school year in order to create and empower a community of student-technologists.

"We are pleased to partner with Raise Cache to support the efforts of hackNY," said Zach Stevens, marketing manager at Watchitoo. "We are excited to help connect the online audience with this cause by streaming the event in real-time to wherever people are around the globe. Watchitoo's HD video streaming platform extends an event's overall reach beyond the traditional limitations of a live event to help organizations meet and exceed their fundraising goals."

About Watchitoo

New York-based Watchitoo provides an embeddable video collaboration platform to deliver live multistreaming content. The Watchitoo platform allows multiple participants to see and hear one another in real-time, collaborate around any form of rich media, and be viewed by an audience scalable into the thousands. With Watchitoo, any viewer can become a participant and any participant can be switched back to a general viewer. For more information, visit www.watchitoo.com.

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Media Contact:
Richard L. Tso
Pseudosound Consulting LLC for Watchitoo
650-862-7952
richard@pseudosound.net


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