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Washington Restaurant Association Is First Restaurant Association in U.S. to Launch iPhone App(March 31, 2011)
OLYMPIA, WA -- (Marketwire) -- 03/31/11 -- The Washington Restaurant Association (http://wra.cc/iphonewra) announced today the launch of their iPhone app that is available in the Apple Store. The WRA is the first restaurant association in the U.S. to launch an iPhone app.
"We're constantly looking for ways to help our members be more successful," said Anthony Anton, Washington Restaurant Association president and CEO. "Our iPhone app will put critical information in the palm of the busy restaurant operator's hand."
Mobile apps are an effective way of providing smartphone users with an organized experience that addresses the challenges of browsing the web through a smaller device. With more than 85 percent of mobile users expected to access the Internet in 2011, it was vital for the WRA to be cognizant of these trends and the tools members are using. Therefore the WRA partnered with Talus Mobile (http://www.talusmedia.com/), based in Bellevue, Wash., to develop the WRA app.
"Being a business owner today is tougher than ever and restaurateurs really need a partner like us working for them," said Anton. "Being first to market amongst our peers is reflective of our commitment to our members."
Plans are underway to scale out the WRA's application to other mobile devices, such as Android. However, with 100 million iPhones sold through March 2011 and a nearly 400,000 apps available, Apple continues to lead the way in user adoption and ease-of-use.
The Washington Restaurant Association (http://www.wrahome.com/), in its 81st year, is the leading business association for the restaurant industry -- the largest private employer in the state with an average workforce of nearly 200,000. In Washington, the more than 12,500 restaurants annually generate $12.2 billion to the state economy and contribute $635 million in state taxes. Washington restaurants are vital to our economy, community and careers.
Camille St. Onge
Director of Media Relations & Marketing
Copyright @ Marketwire
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