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Wallys Party Factory Launches New E-Commerce Website Experience

  (July 16, 2012)

Ennis, TX (PRWEB) July 16, 2012

Wallys Party Factory unveiled its newly operational e-commerce website at Celebrating just became easier as the new e-commerce site extends the Wallys in-store experience in a convenient, digital platform. The new site maintains the same award winning creative design and easy navigation while giving customers greater access to Wallys wide assortment of party supplies at their convenience.

The new e-commerce site is another step forward for our company and for our fantastic customers, says Walter Erwin, President of Wallys Party Factory. It is a content-rich and merchandise-laden site that provides an online user-friendly, reliable customer experience. We believe it will encourage new customers to join the fun, too.

Visitors to will discover fun, unique merchandise and inspiration with every click. Some of the new e-commerce features include:

Award-winning, cutting-edge design and layout: Creative graphics, fun photos, buying tips     and expert party planning ideas.
Easy navigation: Easy search and navigation; detailed product information; enhanced security; fun, fast and friendly customer service; and a streamlined cart and checkout experience.
Updated technology and webs standards: smart phone user-friendly, including iPhone and iPad.
Detailed store locator with easy search by zip code: Store hours, location maps and local store event details.
Party planning inspiration: theme party tips, party blog, share to social media links and social media engagement.
Quick and accessible form to join Wallys Party Club for exclusive email discounts and perks.

Wallys plans to integrate continued improvements to the site and respond to ever-evolving customer preferences.

While Wallys is strongly committed to its 32 brick-and-mortar stores, it is continuing to increase its multi-channel offering through its e-commerce site and social engagement platforms such as Facebook, Twitter, Pinterest and LinkedIn.

We believe that the best way to serve customers today is by giving them more than one shopping channel, Erwin says. We provide an exciting in-store shopping experience in our brick-and-mortar shops. And now we have fun places for you to go if you want the convenience of shopping and learning online. Wallys is now a 24-7 resource for anyone planning a celebration of any kind.

Wallys offer an extensive selection of party supplies and balloons for all occasions and themes: birthdays, graduations, anniversaries, showers, casino nights, classroom parties, parades, weddings, Halloween and much more.

Wallys Party Factory has a company-wide commitment of appreciation for those that serve our community and nation by offering a 10% in store discount to educators and members of the armed forces.


Wallys Party Factory,, based in Ennis, TX, is the largest privately held, family-owned multi-channel chain of independent party supply stores in the United States. Wallys, which also operates in some locations as Card & Party Factory and Wicked Wallys Halloween Costumes (temporary Halloween stores) began over two decades ago and has grown steadily into one of the nations best party-supply and Halloween costume merchants. Wallys is devoted to helping its customers celebrate the most important events in their lives by providing unrivaled customer service, offering an excellent selection of the best products, and pricing those products competitively. Wallys also gives back to local communities, each of which everyone at the company treats as home.

The companys 32 party stores are located in Texas and Oklahoma. The locations are as follows: Abilene, Amarillo, Baytown, Brownwood, Cleburne, College Station, Conroe, Corsicana, Ennis, Ft. Worth (2), Huntsville, Kerrville, Lake Jackson, Lufkin, Longview, Midland, Nacogdoches, Palestine, Rockwall, San Angelo, San Marcos, Sherman, Temple, Texarkana, Tyler, Victoria, Waco, Waxahachie, Weatherford, Wichita Falls and Lawton, Oklahoma.

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