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Wall Street Journal Launches San Francisco Bay Area Edition Focused on Local News and Events

(November 04, 2009)

NEW YORK, Nov. 4, 2009 (GLOBE NEWSWIRE) -- The Wall Street Journal today announced it will launch a San Francisco Bay Area edition focusing on local news and events, beginning tomorrow, Nov. 5, and appearing locally every Thursday in the A-section of the print Journal. In addition, WSJ.com will provide regularly updated local news and information at WSJ.com/SF.



NASDAQ OMX is the official launch sponsor of the new San Francisco Bay Area edition beginning Nov. 5 through the end of 2009.



"NASDAQ OMX is delighted to be an advertising partner in the new WSJ Bay Area edition. The Bay Area and Silicon Valley are key markets where NASDAQ and our listed companies have made a strong mark since NASDAQ's inception nearly 40 years ago. With over 550 companies listed on NASDAQ OMX based in California, Northern California is home to some of NASDAQ's most innovative companies from a number of key sectors including technology, healthcare/biotech, financial and consumer. Within the tech sector, 88% of public technology companies in California list on NASDAQ," said John Jacobs, executive vice president and chief marketing officer of NASDAQ OMX. "We look forward to reading the WSJ's Bay edition regularly and hearing about key business trends and innovations coming from this vibrant, progressive region in our country."


The Journal will offer unique insight to a wide range of topics of interest to local readers in the San Francisco Bay Area, including local business news, economics, technology, cultural activities, sports, politics and education issues.




"The new San Francisco Bay Area edition is a great addition to the wide range of U.S. and international coverage we currently provide to Journal readers in the Bay Area," said Michael F. Rooney, chief revenue officer of The Wall Street Journal. "This edition also provides a new platform that helps advertisers target this important audience."



WSJ.com/SF will offer users content from the print edition, surface additional relevant articles from across Dow Jones properties with related video and offer the opportunity for feedback and discussion via Journal Community groups. Additional online elements include a weekly email newsletter each Thursday with links to top headlines and video from that day's local edition.



The Journal has aggressively covered local news in the Bay Area since the opening of its San Francisco bureau in 1929. The bureau currently leads the Journal's coverage of the tech industry and Silicon Valley, California state politics and a wide range of general California news, from housing to economics. The Journal reaches an audience of more than 92,000 readers in the San Francisco market with a median household income of more than $154,000 -- the most affluent and influential audience in Northern California.



The San Francisco Bay Area edition is the latest investment in the Journal franchise that has included additional news and opinion pages in the newspaper; a redesigned WSJ.com with expanded free and subscription content; enhanced Web sites in Europe and Asia, including local language sites in China and Japan; WSJ., the Journal's first glossy magazine; launch of The News Hub, a twice-daily online news video broadcast on WSJ.com; mobile delivery of Journal content via the WSJ Mobile Reader for iPhone and BlackBerry; and the launch of Wall Street Journal Professional, the Journal's new premium product.



About The Wall Street Journal



Founded in 1889, The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication and holds 33 Pulitzer Prizes for outstanding journalism. The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. The Wall Street Journal boasts the largest individually paid circulation out of the top 25 U.S. newspapers. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. In 2009, the Journal was ranked No. 1 in BtoB's Media Power 50 for the 10th consecutive year. The Wall Street Journal Radio Network services news and information to more than 375 radio stations in the U.S.



The Wall Street Journal logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=2641



CONTACT: Dow Jones & Company
Media Contacts:
Emily J. Edmonds
(212) 416-2635
emily.edmonds@dowjones.com



Dow Jones & Company Logo


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