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Wall Street Journal Announces New Mobile Subscription Offering Beginning Oct. 24(September 21, 2009)
NEW YORK, Sept. 17, 2009 (GLOBE NEWSWIRE) -- Beginning Oct. 24, the WSJ Mobile Reader application, currently available on BlackBerry(R) smartphones and Apple iPhone and iPod(R) touch devices, will require a separate mobile subscription for full access to Journal subscription content. The application itself will remain free to download and contain both free and subscription content, emulating the experience found on WSJ.com.
"There is much value in being constantly and fully briefed, and our WSJ Mobile Reader offers that important service," said Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of The Wall Street Journal. "Dow Jones journalism is delivered not daily -- but minute-by-minute on a mobile device."
Beginning next week, users of the WSJ Mobile Reader will receive messages indicating that a separate mobile subscription will soon be required for full access to subscription content. As a special promotion, both current WSJ Mobile Reader users and new users who register prior to Oct. 24 will receive a 90-day extension before a mobile subscription is required.
In addition to the new subscription offering, several new features will be added to the WSJ Mobile Reader, including advanced save and share functions, enhanced market data, stock tracking and personalization capabilities.
"Our new mobile subscription model will enable us to continue to invest in the world's most essential news content and deliver it to our subscribers wherever and whenever they want it," said Gordon McLeod, president of The Wall Street Journal Digital Network. "This transition also reinforces the value of our content on mobile, just as we've done online for more than a decade."
Users may subscribe for full access directly from their mobile device. A mobile-only subscription will cost $2/week, while a mobile subscription combined with either a print Journal or WSJ.com subscription will be $1/week. Subscribers of both the print and online editions of the Journal will receive free access to all subscription content on the WSJ Mobile Reader.
In conjunction with the launch of the WSJ Mobile Reader subscription offering, the WSJ.com mobile-optimized Web site (http://m.wsj.com) will also require a WSJ.com subscription for full access to subscription content.
About The Wall Street Journal
Founded in 1889, The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication and holds 33 Pulitzer Prizes for outstanding journalism. The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. The Wall Street Journal boasts the largest individually paid circulation out of the top 25 U.S. newspapers. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. In 2009, the Journal was ranked No. 1 in BtoB's Media Power 50 for the 10th consecutive year. The Wall Street Journal Radio Network services news and information to more than 350 radio stations in the U.S.
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