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WSDG Designs Showroom for Dale Pro Audio

Creates showroom, pro parts department and high-tech event room (January 13, 2005)

Dale Pro Audio has introduced a state-of-the-art technology showroom and Pro Parts Department created by Walters-Storyk Design Group. Scrupulously planned to meet the training and demo needs of Dales skilled sales team, the 20,000 sq. ft. loft complex encompasses the entire 2nd floor of 22 West 19th Street. The facility features four distinct demo rooms: Digidesigns ICON Console with Pro Tools in a surround 5.1 environment; Digital Audio Workstations; Critical Listening/Monitors/Consoles and a Microphone/mic pre Comparison Room. The complex also includes a spacious high-tech Event Room able to accommodate up to 50 guests for product seminars and industry meetings.

?We spent 25 years in our original home one block from this new location, but the difference is light years away, said Dale principal Michael Lager. ?John Storyks reputation for world-class recording studio and home theater architectural and acoustical design assured us that our demo and listening rooms would meet the standards of the highest level industry professional, and also provide a comfortable, user-friendly environment for our customers. The suites are outfitted with all the latest technology, and they have been meticulously fine-tuned to enable us to reconfigure them quickly and efficiently.

The innovative Event Room was envisioned as the hub of an on-going series of training sessions, product clinics, educational seminars and industry meetings. ?Dale created this multi-purpose room as a resource for manufacturers seeking a conveniently located training, evaluation and demo center for audio/video and sound reinforcement systems, but it will also serve as a venue for SPARS and AES type meetings, John Storyk adds. ?Beyond its primary purpose as a showplace for new gear, it is sure to assume a role as a focal point for industry-related events. There has been a real need in this city for a venue of this nature, and Dale has really stepped up to the plate.

Built by Chris Bowman of CHBO Construction, a veteran studio contractor and long-time WSDG colleague, Dales new complex includes a greatly expanded Pro Parts Department featuring a comprehensive inventory of test equipment, media, electronic parts, raw and terminated cables, acoustical material, connectors, patch bays, racks, cabinets, and materials for facilities and contractors. The substantially expanded on-site warehouse will assure customers that products will be in stock when needed.

?We have earned a reputation for technical proficiency, well-informed consultation and competitive prices, concludes longtime Dale sales manager Michael Bogen. ?Our expansive new facility will enable us to take all those attributes to the next level. Weve built long-term relationships with AKG, Audio Technica, dbx, Digidesign, Eventide, Sennheiser, Neumann and dozens of other leading manufacturers, weve built a substantial inventory and a wide customer base, and now weve built the finest showroom/demo facility in New York.

About Walters-Storyk Design Group
Walters-Storyk Design Group has designed over 1400 media production facilities in the U.S., Europe, the Far East and South America. Their credits range from the original Jimi Hendrix Electric Lady Studios (New York) to Synchrosound in Kuala Lumpur, Malaysia, and Argentinas Circo Beat Studios. Recent projects include: film composer Carter Burwells Tribeca NY studio, Thirteen/WNET NYs new 5.1 audio suite, Allaire Studios in Woodstock, NYand Tim Mosleys new Timbaland Studios. John Storyk is course director of studio design and acoustics for The Expression Center For New Media (SF). He and WSDG principals Beth Walters and Dirk Noy lecture frequently at universities and industry events.WSDG is a five-time winner of the prestigious TEC Award for outstanding achievement in Acoustics/Facility Design. The firm maintains offices in New York and Switzerland, and has representatives in SF; Argentina and Brazil.

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Related Keywords:WSDG, Dale Pro Audio, Walters-Storyk Design Group, Digidesign, ICON, Pro Tools, surround, Digital Audio Workstations, Microphone, mic pre, Michael Lager, recording studio, John Storyk, SPARS, AES, Chris Bowman, CHBO Construction, Michael Bogen,


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