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WINDOWSEATpictures Makes the Evolution and Transition from Standard Definition Mixed Media to HD

(March 06, 2009)
DMN Newswire--2009-3-6--The Vans Triple Crown of Surfing, held each winter on the North Shore of Oahu, is recognized across the globe as the premier surfing event.  Professional surfers, fans, and media gather for the  awesome winter swells that travel to the Hawaiian islands. With the  high caliber of athleticism found both at the event and the free surf  at many of the local spots, it is no wonder cameras of every shape and size can be found dotting the beaches.

WINDOWSEATpictures has been producing the event for television since 2004- directed by Bill Kiely.  They have always blended media both still and motion to create one of a kind  experiences that are televised for fans around the world.  WINDOWSEATpictures first teamed up with RED in 2007 on a project  with Apple.  The RED One's camera capabilities  and high definition  picture quality were beyond their expectations.  They then decided  they  would add the element of the RED One camera as the Official Water Camera for the 2008 Vans Triple Crown of Surfing television shows.    

Determining to use the RED One was just the beginning of their transition to an all High-Definition production.  Up until this year, the shows had been shot in standard definition digital video with  beta-cam, Super 16-mm and Super 8-mm film transfered to DigiBeta.  "We had to not only transition our  equipment to High Definition, but we had to also convince our clients of  the benefit of this progression to HD.  We then had work out  network deals so that the shows would air in HD," says Moz Mirbaba, WINDOWSEATpictures' Executive Producer,  "Ultimately, the entire company was transitioned to HD-capable Final Cut Pro work stations for post production."

Once WINDOWSEATpictures had everyone on board, they had only one final challenge.  Director of Water Cinematography Mike Prickett had previously been shooting WINDOWSEATpictures' water footage on Super 16mm film.  The RED One was the best digital substitute for film's cinematic quality, with its variable frame rates and 35mm sensor.  Prickett was familiar with the RED One from the 2007 production with Apple, RED, and WINDOWSEATpictures.  Prickett had a custom-made water housing designed for the RED One so he could shoot the water footage from a jet ski.  It was through the experimentation from 2007 with the RED that  Prickett discovered what equipment was needed to perfect shooting from water.

The RED One is relatively new to the world of high resolution digital cinematography, being released only in 2007.  It was quickly adopted by the independent and Hollywood filmmaking communities due to the quality imagery it creates and at a fraction of the price of lesser cameras. This is why it is being used by directors like Steven Soderbergh, Alex Proyas, and Dean Devlin, and on many new releases this year such as "My Bloody Valentine" and the upcoming "Knowing" Starring Nicholas Cage that hits theaters in Mid March.  The  long running NBC television show from creator John Wells  "ER"  has moved to RED, his new show for NBC entitled "Southland" is shooting RED, and many more TV shows are now shooting RED worldwide including Dean Devlin's "Leverage" on TNT and "The Tracey Ullman" show for Showtime.  The Red One camera  shoots at 4k, 3k or 2k depending on user preference.   When combined with it's variable frame rates capability, The RED one creates dazzling and clear imagery.  However, the real thing of beauty is not only the RED's amazing picture quality, but also it's availability to nearly all filmmakers on any budget.  RED has made it equally  affordable for all filmmakers to  have high quality footage for a fraction of the costs involved with shooting 35-mm film.

"WINDOWSEATpictures will be integrating RED cameras into all of its 2009 action sports productions.  The WINDOWSEATpictures team is taking advantage of new RED technologies and is pushing the forefront of this technology to its fullest capabilities.  By using it to shoot action sports we are able to see how effective Red is at shooting in strong waves and other severe conditions it might not otherwise be exposed to." says Ted Schilowitz at Red Digital Cinema. WINDOWSEAT is paying close attention to  RED as it works on it's next camera, the Scarlett.  At 1/4 the size of the RED One and with the ability to shoot 3k and 2k, as well as variable frame rates, the Scarlett, and the WINDOWSEATpictures team should reach all new heights in action sports footage.

The 2008 Vans Triple Crown events will air in the Spring of 2009 on FUEL TV and RUSH HD respectively.

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About WINDOWSEATpictures:
Founded by Creative Director/Director Bill Kiely and Executive Producer Moz Mirbaba, WINDOWSEATpictures is a full-service production and editorial facility with a unique vision. Focusing on storytelling through various forms of cinema verite filmmaking, WINDOWSEAT'S inventive take on production has garnered the appeal of major brands such as: Vans, O'Neill, REEF, Billabong, Anheuser-Busch, General Mills, Monster Energy Drink, Mattel, US Air Force, Maloof Money Cup, NBC, CBS, FUEL TV, and Fox Sports to name a few.


Program: Vans Triple Crown of Surfing
Network: FUEL TV and RUSH HD

Prod. Company: WINDOWSEATpictures
Director: Bill Kiely
Executive Producer; Moz Mirbaba
DP/Camera: Starr Whitesides
Water DP: Mike Prickett
Editors: Matt Devino and Chad Campbell
Post Prod. Supervisor: Emiliano Haldeman
Producer: Ryan Meyers


Page: 1

Related Keywords:RED One, HD, Production, Surfing, Action Sports


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