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WHERE(R) Acquires Houston GuestLife Magazine(May 02, 2012)
AUGUSTA, GA -- (Marketwire) -- 05/02/12 -- WHERE® announced today the acquisition of Houston GuestLife Magazine from Palm Springs, California based Desert Publications, Inc. Houston GuestLife now joins Where's Texas portfolio of print and online publications that include Where magazines in Dallas, Ft. Worth and San Antonio; GuestBooks in Dallas, Ft. Worth, San Antonio and Houston; San Antonio QuickGuides; several local maps and the website www.wheretraveler.com
The addition of Houston GuestLife will allow Where to strengthen its ability to provide timely and relevant information to Texas residents, visitors and aspirational travelers through extensive in-room hotel, concierge and other prominent distribution locations in and around Houston. The 2012 GuestLife issue will be co-branded with Where GuestBook.
The Where brand, owned by Augusta, Georgia based Morris Visitor Publications (MVP), is celebrating its 76th anniversary of providing local information about entertainment, restaurants, shopping, lodging and places of interest to travelers and locals alike since 1936. MVP owns worldwide rights to the Where trademark, with licensees in Australia, Europe, Hong Kong and Southeast Asia. Where publications are the premier source of local information for travelers across the United States and around the world, delivering over 264 million print impressions annually. From dining and shopping to tours, events and top local attractions, Where provides an insider's knowledge of more than 100 destinations worldwide in both print and digital formats.
Where branded products and online services offer targeted distribution over multiple platforms to reach travelers during all phases of the travel cycle. From pre-destination travel planning on the web and mobile platforms, through in-destination publications and mobile applications and guidebooks to social network sharing of their travel experiences, Where curated information is designed to enhance the travel experience for tourists worldwide, as well as local residents.
"We are excited to add Houston GuestLife to our Texas portfolio," said Donna Kessler, President of Morris Visitor Publications. "This strategic acquisition will allow us to better serve our readers, advertisers and hotel partners in Houston. Our goal is to provide credible, curated content to inspire our readers. We are the premier trusted source of entertainment and shopping information for local residents. The addition of Houston GuestLife gives Where the opportunity to provide trusted and valuable travel information to yet another astonishing Texas travel destination."
Since 1936, Where has been the discriminating traveler's choice for smart, up-to-date information on more than 100 hot destinations worldwide. From magazines and annual books to maps and comprehensive digital content, Where gives travelers everything they need to experience the best of the city they're visiting. Dynamic coverage from local editors highlights essential dining, shopping, entertainment, attractions and more, all from an insider's perspective. Whether you're looking for the luxurious or the low-key, the classic or the cutting-edge, you'll find it in Where.
About Desert Publications, Inc:
Desert Publications, Inc. was formed in 1965 by Milton W. Jones to continue publication of the desert area's monthly magazine, Palm Springs Life and to encompass the ownership of Milton W. Jones Advertising and Public Relations Agency. Milton W. Jones is President of Desert Publications, Inc. He and his son, Frank, are the sole stockholders of the corporation.
The magazine's first issue was in 1958. It contained a total of 12 pages with a single one-third-page advertisement. Some two years later, Palm Springs Life bought The Villager, a magazine that had been published in the desert since 1948. In 1978, the company began publishing annual, hardbound, prestige hotel room magazines under the title GuestLife. GuestLife magazines focus on attractions, historical sites, shopping and more in their respective regions, including advertising/editorial spreads on fine restaurants and galleries. They are placed in guest rooms of prestigious hotels for visitors' convenience. Regional Media Advisors acted as advisor to Desert Publications, Inc.
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