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WFLA-TV8 Tampa Expands Fujinon ENG Lens Arsenal

NBC affiliate buys nine additional Fujinon A18x7.6BERM/BERD lenses (August 15, 2005)

Fujinon A18x7.6
WFLA-TV8, the NBC affiliate serving the Tampa-St. Petersburg market, purchased six Fujinon A18x7.6BERM broadcast ENG/EFP zoom lenses late last year. And based on a very positive experience with the lens, WFLA-TV just bought nine additional Fujinon A18x7.6BERM/BERD lenses, all of which are now used daily in very demanding ENG situations.

?For the last three years, weve been using Fujinon lenses exclusively in our news gathering efforts. The Fujinon A18x7.6BERM lens, of which we now have 15, are extremely reliable and well-suited to the rigors of ENG work, said Mark Schaefer, Director of Engineering for WFLA-TV, which is owned by Media General, a station group comprised of 26 stations nationwide.

?Some lenses on the market require the operator to go into a menu on the lens to set them up. What we found is that its very frustrating and impractical for videographers to go deep into menus to set up a lens for everyday use. But this Fujinon lens offers real simplicity in its set up and operation. Its a good, solid lens that isnt bogged down with a lot of frills, which is important when photojournalists are moving fast and shooting in all kinds of lighting, weather and logistical situations.

At WFLA-TV, a team of 23 videographers follow news stories wherever they may be in the stations 10-county coverage area. The Fujinon lenses are used in conjunction with state-of-the-art Panasonic P2 cameras that store images on a solid state P2 memory card. The WFLA news department produces four live newscasts daily: 5 to 7am, 11am to noon, 5 to 6:30pm and 11 to 11:30pm; with a 9-10am, noon to 1pm and 6 to 6:30pm newscast on weekends.

While the station focuses on regional news, many of the events they cover rise to the level of national interest, such as the Terri Schiavo and Jessica Lundsford stories, which developed simultaneously earlier this summer, as well as several hurricanes that battered Florida in the last 12 months. When these stories were breaking, WFLAs news feeds were picked up by national networks, including CNN and MSNBC, and many TV stations nationwide.

?Since we work in a variety of situations, its very important to have a lens thats able to handle whatever we need to do. This lens zooms from very wide to very tight, with a smooth, steady motion, whether youre in manual or automatic mode, said Paul Lamison, Chief Photojournalist for WFLA. ?And the focus always stays very sharp. 

Among the features ensuring a smooth, steady zoom are: pre-determined zoom speeds, pre-set zoom speeds, and a programmable zoom thats often used for tripod shooting of documents and photographs. The newer Fujinon lenses added zoom limits, so that the operator can pre-determine how far a servo zoom should be allowed to go. 

?The Fujinon lens also handles transitions of lighting perfectly, with good reproduction and zero lens flares, added Lamison. ?Recently, I covered the story of an 11-year-old girl who is a really good golfer, and I went from shooting out on the golf course to shooting in a darker setting inside the familys apartment. Since its a wider lens, it lets in more light, making lighting easier. Because of this, you dont have to over-light to compensate for the lens, and you capture the scene with greater realism.

A compact, lightweight lens, the Fujinon A18x7.6BERM features a wide angle of 60 degrees at 7.6mm, focal length range of 7.6 to 137mm, 18x magnification and greater image clarity than previously available from standard ENG/EFP zoom lenses.

WFLAs news department has won awards from The Associated Press and the Society of Professional Journalists, as well as an Edward R. Murrow award for news stories shot with this Fujinon lens.

?Having shot news for over 17 years, Ive worked with many types and brands of lenses, Lamison said.  ?I can say that this Fujinon lens lets you capture the picture exactly the way you see it.

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call 973-633-5600 or visit our web site at



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Related Keywords:WFLA-TV8, Fujinon, broadcast , ENG/EFP, zoom lenses, lenses, NBC affiliate


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