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W3i Launches New Incented Mobile App Distribution Service for iOS App Developers

(June 28, 2010)

ST. CLOUD, MN -- (Marketwire) -- 06/28/10 -- W3i, a leading desktop and mobile Application Distribution Network for the Internet industry, today announces the launch of W3i Mobile Solutions, a new mobile app distribution service delivering low-cost advertising campaigns for iOS apps on a pay-per-install basis with no integration.W3i Mobile is utilizing InstallIQ™, the intelligent installation technology, built by W3i and optimized on more than 400 million application installs, including 100 million in 2009 alone.

"W3i is excited to extend its distribution solutions to now include iOS applications," said Andy Johnson, CEO at W3i. "By using InstallIQ's intelligent installer technology, W3i Mobile offers advertisers several benefits right out of the gate -- speed-to-market with no integration, powerful targeting to increase relevancy for users, and sophisticated reporting to measure the effectiveness of ad campaigns."

W3i Mobile distribution is initially available through W3i's new consumer web site, and works as follows:

1. User visits website 2. User views recommended apps 3. User installs app(s) and syncs through iTunes® 4. App advertiser pays only for installs plus the cost of the application

One of the ways iPhone® app developers are using mobile distribution services is to increase their rankings in the App Store®, creating the critical mass necessary for a profitable app business. With more than 225,000 apps in the App Store, and 15,000 submitted each week, the key to success for developers is to use mobile distribution services to get their apps into the hands of users to increase their rankings. According to Pinch Media (as of March 2009), appearing on a Top-100 list increases daily new users by an average of 2.3 times. Greater gains result from appearing in the Top-25 and Top-10 lists (more variable but often an order of magnitude). The private beta of W3i Mobile launched June 22nd, and today the company launches a public beta. Participating apps in the beta include, among others, MyTown by Booyah, Inc., Fingerzilla by Inert Soap and Sigma by BigStack Studios. To learn how you can participate in the W3i Mobile Solutions beta release, please contact W3i or call Thomas Heitz at 1-877-257-7025, ext. 7593.

About W3i:
W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons and mobile applications. On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel. On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iOS app distribution on a pay-per-install basis with no integration. W3i's solutions use the company's InstallIQ, intelligent installation technology, for recommending PC and mobile applications that users value. InstallIQ was optimized on more than 400 million app installs -- including more than 100 million in 2009. W3i will prove to be a valued partner in growing your application business. To learn more, visit or view our W3i Mobile Press Kit.

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