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W3i Launches Content API for Effective Delivery of Free Downloads

(August 12, 2010)

ST. CLOUD, MN -- (Marketwire) -- 08/12/10 -- The W3i Content API is launching at Affiliate Summit East 2010 for all W3i affiliates. The W3i Content API simplifies the display of W3i content on affiliate websites, providing access to the full W3i content catalog of over 500 free downloads, creating new content experiences for users -- driving affiliate revenue growth.

Through the new W3i Content API, affiliates display W3i content with total ease, eliminating labor costs. Affiliate sites are integrated with the W3i Content API so W3i content can be pulled dynamically. Free downloads are available in popular download categories: video, music, games, social networking, utilities, and desktop entertainment.

The W3i Content API allows affiliates to create new content experiences by requesting the type of content to be displayed on a themed website. Websites can be built quickly for various market segments.

By using the W3i Content API, affiliates can also capture the long tail of consumer interests to drive earnings. As new download content is added to the catalog, it will automatically populate to the web site using the Content API.

The W3i Content API is easy to implement. Each W3i content, category, and content type have associated information. For example, content has associated information such as content name, description, images, etc. Content is assigned to both categories (such as Holidays) and a content type (such as Games). Make a query to request all content or the content belonging to a category or content type that you want to display on your site and the API responds with what is requested. Display only the information wanted on the site. The W3i Content API is a RESTful API and returns information requested in the form of XML.

"W3i's Content API is a powerful tool that gives W3i affiliates easy access to W3i's expansive catalog of free downloads. Now affiliates can easily build sites that drive incremental revenue during peak seasons by creating a download portal that showcases all of W3i's free downloads. The W3i Content API is our commitment to partner growth, speed to market and ease of use," comments Eric Montag, W3i Product Manager.

Current W3i Affiliates can access the W3i Content API by going to the W3i Associate Portal: To become a W3i affiliate, visit and click on Affiliate Sign-Up in the Make Money menu drop-down.

About W3i:
W3i increases revenue, distribution, and engagement for consumer desktop applications, browser add-ons, and mobile applications. On the desktop app side, app publishers get paid for recommending relevant applications giving advertisers a mass, performance-driven distribution channel. On the mobile side, W3i Mobile Solutions offers low-cost, targeted advertising campaigns for iPhone apps on a pay-per-install basis. W3i's solutions use the company's InstallIQ, intelligent installation technology, for recommending PC and mobile applications that users value. InstallIQ was optimized on more than 400 million app installs -- including more than 100 million in 2009. W3i will prove to be a valued partner in growing your application business. To learn more, visit

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