This partnership dramatically increased revenue from users' homepage for both parties.

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W3i Announces New Strategic Partnership With Genieo

(June 19, 2012)

MINNEAPOLIS, MN -- (Marketwire) -- 06/19/12 -- W3i, a leader in app distribution and monetization, announces the launch of a new strategic partnership with Genieo Innovation, a leading personalized newspaper-style homepage. This partnership dramatically increased revenue from users' homepage for both parties.

Genieo is an application that provides users with a personalized homepage experience that automatically updates its content, reflecting the changing personal interests of each user.

The goal for this partnership was to increase users' homepage LTV (lifetime value) by providing consumers real value through relevant and timely content, creating a sticky place where the user can spend time and catch up on their online and social worlds.

"With the W3i partnership, it was easy to quickly scale distribution for the Genieo/W3i co-branded homepage. We easily expanded distribution across all browsers and multiple operating systems, all while maintaining a great lifetime value and increasing revenues from display ads and the Yahoo! powered search bar for both parties," comments Sol Tzvi, Genieo CEO.


Distribution for the Genieo co-branded homepage expanded after a short pilot to all browsers (Internet Explorer, Firefox, Chrome and Safari) on Mac and Windows operating systems, while the lifetime value remained very positive.

When Genieo first went live with W3i, the application was receiving about 2,000 installs per day. After optimization and expansion, that number grew to over 20,000 installs per day. The success of the initial pilot led to a long-term partnership that is slated to grow exponentially.

"Our goal at W3i is to provide great apps with real value to our users. Through optimization and user feedback we continue to increase and extend the lifetime value of the user. The Genieo homepage partnership is a great example of all of these elements coming together," adds Lisa Nistler, W3i's SVP of Sales & Marketing.

About W3i: W3i is a leader in monetization and user acquisition services for mobile and desktop apps. Utilize an experienced team of app-savvy marketers with deep technical know-how and many years of industry experience to grow your app business. We are ready to collaborate with app developers to execute programs that quickly deliver revenue and quality users. To learn more, visit www.w3i.com with offices in Minneapolis, San Francisco and Sartell, MN.

About Genieo: Genieo is a personalized newspaper style homepage based on proprietary algorithms (Micro Behavioral Targeting) which automatically extract user behavior, interests, and preferences, while ensuring complete user privacy. Genieo's personalized content and unique user experience attracts a loyal and upscale audience to its homepage. Genieo offers their partners a better way to monetize from search and ads. To learn more, visit www.genieo.com with office in Herzelya, Israel.

The names of companies and products mentioned herein are trademarks of their respective owners.

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Deborah Manthei
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320-257-7571 (office)
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Related Keywords: app monetization, user acquisition, W3i, Genieo, browser applications, desktop applications, Mac, OS9, OSX, Israel, Marketwire, Computer Science, Business, Browsers,

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