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Vook Unleashes Seth Godin's "SUPER Ideavirus"

Most Downloaded e-Book in History Released as a Vook With New Content, Videos (March 10, 2010)

ALAMEDA, CA and NEW YORK, NY -- (Marketwire) -- 03/10/10 -- Vook, the company that pioneered the integration of text and video into an innovative new mixed media experience, today announced the release of its newest vook, "Unleashing the SUPER Ideavirus," from best-selling author, entrepreneur and agent of change, Seth Godin.

The "Unleashing the SUPER Ideavirus" vook features 18 videos, including interviews with Godin around marketing strategy, innovative ways to spread ideas and companies that have succeeded with unexpected techniques. Other videos profile multiple organizations that have taken creative approaches to sharing their ideas and business strategies.

Originally released online in 2000, "Unleashing the Ideavirus," is the most downloaded e-book in history and since its original release, has been translated into ten languages and published in both hardcover and paperback form. The newly-released vook enhances Godin's original text with new videos and web links, as well as updated case studies, to bring readers completely up to speed on the tactics needed to start spreading their own ideavirus today.

"The original 'Unleashing the Ideavirus' was a manifesto for the ways ideas take hold and spread in the digital age," said Seth Godin. "While the core principles behind 'Ideavirus' remain relevant, I was inspired to work with Vook to have them significantly reinvent it and add compelling new video content. Vook can now release this new expression of the idea in a medium where people can read, watch and share it."

"'Unleashing the Ideavirus' sparked a massive shift in how both individuals and organizations understand and undertake marketing initiatives," said Bradley Inman, CEO and founder of Vook. "Vook has created a brand new ideavirus experience that fully takes advantages of the possibilities of mixed media digital publishing and brings this visionary work squarely back into the modern conversation."

The videos featured in "Unleashing the SUPER Ideavirus" were filmed by Brooklyn-based production company Captain & the Fox. "It was inspiring to illustrate stories of innovative organizations who embody the spirit of 'Ideavirus,'" said Rachel Webster, Creative Director of Captain & the Fox.

A vook is a mixed-media form that blends video, text, images and social streams into a single, integrated experience. Vooks are streamed to the browser-based Vook Reader and are also available on the go as a unique mobile application for the iPhone and iPod touch. Since the company's formal launch in the fall of 2009, Vook has experienced impressive momentum, forming strategic publishing relationships with Simon & Schuster, HarperStudio, Hachette Filipacchi Media U.S. and Janklow & Nesbit Associates. The company also recently announced an exclusive partnership with online video experts TurnHere as well as its MotherVook digital publishing tool, which will ultimately allow Vook to publish hundreds of titles each week.

"Unleasing the SUPER Ideavirus" is available now for all Vook formats. Visit or the iTunes App Store to get your copy today.

About Vook
Vook is a digital publisher that mixes media including text, video, pictures, social media and links to create new experiences of the books and authors that readers love. Vook's publishing tool, MotherVook, provides publishers with the ability to quickly and cost-effectively produce high quality mixed media e-book titles. Vooks are streamed to the browser-based Vook Reader and are also available on-the-go as a unique mobile application. Vook is based in Alameda, CA with offices in New York. For more information about vooks, visit

About Seth Godin
Seth Godin is the author of one of the most influential blogs in the world, as well as twelve bestsellers. His latest, Linchpin, has appeared on the New York Times and Wall Street Journal bestselling lists since January.

About Captain & the Fox
Captain & the Fox is a creative services company in Brooklyn, New York specializing in video production and post-production. Its work has been featured at PBS, MTV, Sundance Channel, SXSW Film Festival, MoMA and VBS, as well as many online venues.

Organizations profiled in "Unleashing the SUPER Ideavirus" include:, LittleMissMatched, KickStarter, Behance, Pure Food & Wine, Twitter, Starbucks, Amazon and Mustaches for Kids.

Peter Evers or Chris Schreiber
LaunchSquad (for Vook)

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