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Vook Sets Stage for Mass Scale Multi-Media Publishing

MotherVook 1.0 Publishing Technology Tool and Partnership With TurnHere Give Vook Multi-Media Production Advantage (January 26, 2010)

ALAMEDA, CA -- (Marketwire) -- 01/26/10 -- Vook, the company that pioneered the integration of text and video into an innovative new multi-media experience, announced today the creation of MotherVook 1.0, a technology tool to provide a streamlined system for creating multi-media e-books, as well as an exclusive partnership with online video marketing services company, TurnHere. Vook's industry leading publishing tool and increased video capacity through its partnership with TurnHere position the company to have an unmatched ability to scale to the massive production needs of the digital publishing industry and produce thousands of new titles in the coming year.

While publishers have rapidly increased their plans for multi-media e-book titles, they have grappled with finding the most effective system for creating these new content mediums. The MotherVook 1.0 tool addresses this need by providing a system that can cost-effectively scale to all production needs for multi-media e-books from multiple publishers and partners. Vook's industry leading digital publishing technology has been developed through the multi-media e-book titles it has created with some of the world's largest publishing houses and media companies, including Simon and Schuster, HarperCollins and Hachette Fillipacci Media.

Vook's partnership with TurnHere will provide the company with a significant video capacity, a key element to the multi-media e-book experience. TurnHere's network of more than 12,000 professional filmmakers across more than 70 countries produces broadcast-quality online video content for companies across the media, publishing, travel, local and small business industries.

"We are entering an explosive time for the digital publishing industry; multi-media e-books will be coming out at a significantly increased pace and we've developed the MotherVook 1.0 tool to be able to scale to the quickly growing plans for thousands of new titles," said Bradley Inman, CEO and founder of Vook. "Our partnership with TurnHere and development of the MotherVook 1.0 tool position Vook to be the leader in the publishing industries' transition to new frontier of multi-media digital publishing."

Feature highlights of the MotherVook 1.0 tool include:

-- Central database management of all of the multi-media elements in an multi-media ebook (a Vook) including the text, vook jacket, e-commerce, pricing, video, links and images. -- Production of single XML doc that feeds across different devices and formats instantly. -- Streamlined text (epub) or word importing. -- Instant preview with partners, publishers, filmmakers and authors. -- Simple insert of assets to edit, preview and create vook to the web version, iphone and other devices. -- Capacity to create multiple titles for the web version and preview mode.

About Vook

Vook offers an integrated media experience that blends text, images, linkage, photos, social media and video to create robust, rewarding new multi-media experiences of the books and authors that readers love. Vook's publishing tool, MotherVook, provides publishers with the ability to quickly and cost effectively produce high quality multi-media e-book titles. For more information about vooks, visit Vooks are streamed to the browser-based Vook Reader and are also available on-the-go as a unique mobile application. Vook is based in Alameda, CA.

Peter Evers or Christopher Schreiber

Copyright @ Marketwire

Page: 1

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