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Vizrt Selected for Graphic Design Overhaul at Top Argentinian Networks(October 17, 2006)
?Vizrt was the only product in the market capable of making a real change to our networks images, said Ricardo Pipino, General Manager, Artear Channel 13 and Todo Noticias. ?We felt the competitive products were just typical character generators, and we wanted the dynamic approach that only Vizrt could offer.
Because TN operates a live, 24-hour news channel, it had to train its staff on the new Vizrt system in a way that wouldnt interfere with getting programs to air. To implement this change, Pipino hired Gizmo Studios.
?Gizmo Studios did an excellent job creating a brand new graphical look for our networks, while training us at the same time until we were ready to go on air with the new look, Pipino said.
?We discovered several, distinct advantages with the Vizrt system, said Emmanuel Verruno, Owner, Gizmo. ?First among them is that you can run a considerable amount of effects and graphics in real time, so theres no need to edit the graphics or work on effects in post production. This is why Vizrt software is so appealing for live broadcasters.
Gizmos goal was a complete overhaul of Artears and TNs on-air graphical image. Thanks to the new Vizrt system, both networks now have a more dynamic, global feel. The quality of the new look was a direct result of the work done by Gizmo Senior Designer Lucio Santinni, a specialist in television branding, who determined that Artears and TNs new look would be a mixture between European and American styles. Their new look incorporates that of a European newscast with effects more commonly seen in the
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Related Keywords:Vizrt, Artear, Argentina, Gizmo