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Vitacost.com Transforms Mobile Site(March 05, 2012)
BOCA RATON, Fla., March 5, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer and direct marketer of health and wellness products, announced today the launch of an enhanced mobile site featuring a fresh design, easier navigation, and new e-commerce features including customer reviews and the ability to use Vitacost AutoShip for automatic redelivery of products, as well as special promotions and coupons exclusively available to mobile customers. The company began transforming its mobile site in October of 2011 in response to customer feedback, requesting an improved experience. The Vitacost mobile site is available through any mobile device with web-browsing capabilities, including Apple iPad and iPhone, Blackberry and Android.
The revitalized Vitacost mobile site was designed specifically to make the sales cycle—from research to checkout—easier and faster. Purchasing information, such as lists of the most popular products, recommended products and products frequently bought together, cuts down on the time spent searching for the right solution. Plus, the ability to checkout with PayPal or Bill Me Later, track orders and contact customer service, puts the most important aspects of the shopping experience right in the palms of mobile customers' hands.
Additional new features of the enhanced Vitacost mobile experience include "My List," to make purchasing faster and keep a record of favorite products for future purchases, as well as the ability to email products to a friend, so that customers can recommend products to one another, or seek input from people they trust before hitting the "buy" button.
Customers can shop from their mobile devices or on the Web at www.vitacost.com to peruse Vitacost's extensive array of more than 30,000 health and wellness products, priced up to 50% off retail prices, with orders over $49 shipped free. Exclusive coupons for mobile customers—offered during weekend "Mobile Madness" promotions—provide additional savings to the Vitacost mobile customer.
"Mobile shoppers constitute a crucial, rapidly growing segment of our customer base, and we are pleased to be able to give them the tools they need to enjoy a faster, more rewarding purchasing experience," said David Zucker, Ph.D., Chief Marketing Officer of Vitacost.com. "The improved Vitacost mobile site gives our customers everything they've asked for, and more."
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.
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