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Visual IQ Named a Leader in Both Interactive and Cross-Channel Attribution by Top Independent Research FirmReceives Highest Scores for Current Offering in Both Reports (April 30, 2012)
NEEDHAM, MA -- (Marketwire) -- 04/30/12 -- Cross-channel marketing intelligence software provider Visual IQ today announced it has been named a leader for interactive attribution as well as cross-channel attribution in two separate reports issued last week by Forrester Research, Inc. Visual IQ was among the select group of companies invited to participate in The Forrester Wave : Interactive Attribution Vendors, Q2 2012 and The Forrester Wave: Cross-Channel Attribution Providers, Q2 2012. The company is cited as a Leader in both evaluations.
The Interactive Attribution Wave assessed eight vendors across 45 criteria and Visual IQ received the highest scores in quality of methodology, reporting & analysis, and service and support. It is noted that "Visual IQ qualifies as a Leader due to its machine-learning-based algorithmic approach, superlative reporting, impressive optimization and scenario planning tools, and tie-ins with media buying execution."
The Cross-Channel Attribution Wave assessed five vendors across 67 criteria with Visual IQ netting highest marks in attribution approach, reporting and product strategy. The report states that "Visual IQ has extensive experience in the cross-channel attribution services landscape. It provides a solid methodology, an easy-to-use interface, and comprehensive analytics measurement insights." It goes on to say, "In addition to its robust methodology, Visual IQ has a staff of experienced analytics and marketing experts who guide their clients through analysis and insights. Visual IQ's attribution interface allows the user to view its standard corporate calculated metrics against newly-attributed metrics. Its predictive scenario-planning tool allows organizations to determine where to allocate their marketing dollars and to which customer group."
Visual IQ's attribution capabilities are a core part of its hosted IQ Intelligence Suite, which consists of four cross-channel marketing intelligence software products. Using state-of-the-art marketing science, attribution management and predictive analytics found in the company's TrueAttribution process, the IQ Intelligence Suite provides the insight marketers need to accurately calculate the quantitative impact that each channel, campaign and marketing tactic has on an organization's overall marketing success. This data-driven approach helps marketers understand the value of every marketing effort toward specific campaign and ecosystem-wide goals, as well as indentifying opportunities for optimization across the marketing mix.
"I believe that Forrester's recognition of Visual IQ as a leader in interactive and cross-channel attribution further validates the decision made by many of the world's leading brands and agencies to select us as their attribution partner," said Manu Mathew, co-founder and CEO, Visual IQ. "We work hard to continually innovate our IQ Intelligence Suite so it can solve the measurement and optimization challenges that keep marketers up at night, especially as the number of channels, campaigns and tactics they utilize continues to expand."
Forrester Wave reports are widely acknowledged for their rigorous reviews, transparent evaluation process, and third-party independence. To download the complete reports, visit www.visualiq.com.
About Visual IQ
Visual IQ produces the world's most powerful cross-channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross-channel performance insights hidden within companies' marketing data, driving actionable recommendations to improve marketing effectiveness.
These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with advanced attribution management and predictive modeling functionality that clearly shows clients where opportunities exist for marketing optimization.
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