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Vistaar Releases Latest Version of Pricing Solution for the Beverage Alcohol Industry

Innovative Three-Tier Solution Optimizes Price Performance for Suppliers and Distributors (March 27, 2012)

PARSIPPANY, NJ -- (Marketwire) -- 03/27/12 -- Vistaar Technologies, Inc., a leading provider of price management solutions, today announced the commercial availability of version 1.5 of its Distributor Price Management solution for beverage alcohol companies. Vistaar Distributor Price Management is a one-stop solution for mid-market beverage alcohol companies looking to better manage their price structures to reduce margin leaks, improve profitability and comply with state laws. Vistaar customers, including industry leaders Beam Inc., Pernod Ricard USA and The Sazerac Company, are currently deploying the Vistaar solution.

"Vistaar is pleased to announce the latest version of our Distributor Price Management solution for the beverage alcohol industry," said Manoj Menon, Vistaar's vice president of product management. "This packaged solution optimizes pricing across complex value chains while ensuring compliance with the unique state laws that govern the distribution and sale of alcoholic beverages across the United States. This latest release provides even mid-market beverage alcohol companies access to advanced pricing technology based on industry best practices at an affordable price."

Key highlights of Distributor Price Management 1.5 include the ability to:

  • Optimize the three-tier pricing structure from retail shelf price to FOB;
  • Proactively and intelligently manage margins;
  • Analyze gross profit through reporting, including leveraging weighted average models; and
  • Downstream integration to enterprise systems for FOB, list price, discounts and price support.

Vistaar Distributor Price Management provides unparalleled transparency to the user community while enabling collaborative decision making across the sales, marketing and finance groups. This user friendly solution equips business users to manage price and promotion changes and their associated ripple effects throughout the three-tier distribution network. Rapidly deployable, Vistaar's solution delivers short-term measurable business benefits, while providing the foundational pricing infrastructure needed to grow the business over time.

Demonstrations of Vistaar Distributor Price Management 1.5 will be available at the Wine & Spirits Wholesalers of America (WSWA) Conference, April 2-5, in Las Vegas. For more information, please call +1-973-581-6300 or visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

Press Contact:
Erin Hatfield
DPR Group, Inc.
+1 (919) 678-9200
Email Contact

Company Contact:
Jane Biddle
Vistaar Technologies, Inc.
+1 (973) 434-6240
Email Contact

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