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Vistaar Enterprise 3.9 Further Optimizes Pricing Capabilities

New Features Enable More Intelligent Decisions With Real-Time In-Line Analytics and Broader Market Insights (March 14, 2012)

PARSIPPANY, NJ -- (Marketwire) -- 03/14/12 -- Vistaar Technologies, Inc. (, a leading provider of price management solutions, today announced the commercial availability of Vistaar Enterprise 3.9. The latest release unveils significant product enhancements that more effectively combine price science, analytics, workflow and scenario planning capabilities to deliver real-time field and market intelligence to optimize business transactions in B2B and B2C environments.

Vistaar Enterprise supports core pricing, product management, marketing and sales functions across companies of all sizes. The solution unifies processes across the enterprise and presents real-time intelligence to decision makers when and where needed. Embedded "what if" scenario planning capabilities enable strategists and analysts alike to develop multiple go-to-market options, analyze potential results, and then execute on those strategies. The 3.9 release enables organizations to define their pricing strategy within the Vistaar system as a "plan of record," enabling deployment of a single solution across multiple businesses, geographies and markets to achieve company goals.

Vistaar Enterprise 3.9 includes improved flexibility for modeling complex, multi-layered pricing workflows that allow global organizations to manage business processes across various pricing functions. The release also features enhanced scalability, providing customers across multiple industries access to in-line analytics and scenario planning capabilities while managing pricing decisions associated with large business transaction volumes on a day-to-day basis. Solution capabilities have been engineered to further enhance Vistaar's robust transaction management platform and include:

  • Integrated in-line analytics deliver real-time intelligence when and where it is needed;
  • Business-driven alerts enable instant evaluation and ability to respond specific price actions;
  • Business process workflow proactively manages pricing activities across functions;
  • Real-time integration of internal workflows and external data sources; and
  • Robust pricing guidelines help enforce appropriate responses to specific price actions.

"The technology improvements in Vistaar Enterprise 3.9 will better serve the needs of our customers as they expand their deployments to a broader set of stakeholders and business processes beyond pricing," said Usha Iyer, Vistaar's senior vice president of product management. "We have always set ourselves apart with a more flexible approach to enterprise price management relative to other packaged solutions in the market. This latest release allows us to deliver superior solutions to companies looking for a business-friendly technology platform that supports mission-critical operations, including a mix of automated and manual workflows, real-time decision support and what-if planning, as well as robust business alerts."

For more information about Vistaar's price management solutions, please call +1 (973) 581-6300 or visit

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

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Erin Hatfield
DPR Group, Inc.
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Company Contact:
Jane Biddle
Vistaar Technologies, Inc.
+1 (973) 434-6240
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