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Vista 8 Sales Go Into Overdrive After AESStuder confirms orders for 12 Vista 8s with seven more anticipated (July 09, 2004)
Studers new Vista 8 live broadcast console looked like being the star attraction from the moment this Springs AES Convention got underway in Berlin, the constant activity around the large-frame desk providing genuine cause for optimism.
But nothing had quite prepared the Swiss company for the instant commitment it would receive from the marketplace. For within the first month of its European launch, sales have exceeded even the wildest of forecasts, Studer confirming initial orders for 12 x Vista 8s ? with a further seven anticipated.
The new consoles features captured the wholesale imagination of the broadcast industry in Berlin, with the result that orders for single Vista 8s have been placed by Trondelag Teater in Trondheim, Norway; Swedish Educational Network UR in Stockholm, Sweden; an HDTV OB-truck (32 cameras) for Primevision in Copenhagen, Denmark, and another high profile venue in the same city; BBC Radio Resources mobile studio, to be based in London, UK; the Radio Production Studio at ORF in Vienna, Austria and RTL Broadcast Center Europe in Luxemburg.
In addition, a pair of Vista 8s will be commissioned for the Spanish speaking TV network, TeleFutura/Univision Network, in Miami, USA ? and three Vista 8s feature in the design for the Oriental Arts Center in Shanghai, China.
With the Vista 8, Studer has extended the limits of the highly successful VISTA range even further, adding a very powerful VISTONICS based output section, an optional redundant control system and combining the automation capabilities of the Vista 7 and the on-air ergonomics of the Vista 6.
Vista 8 has a completely redesigned central control bay housing 12 faders and a Vistonics TFT screen, with direct access to up to 52 output signals. With its full width fader panel Vista 8 is ideally suited to fitting in compact locations such as smaller control rooms and mobiles.
Of this outstanding achievement, Studer President, Bruno Hochstrasser, remarks, ?Vistonics, as used in our Vista series of mixing consoles, has added a new level of ergonomics to digital consoles, and our customers highly appreciate this innovation. With more than 80 Vista series console sold to date within a very short time period we see a high level of acceptance of this new concept.
?The addition of the Vista 8 console adds significantly to the application range of Vista consoles now also covering mission critical live applications in broadcast as well as in public address systems such as in concert halls, opera venues and theatres.
The Swiss based company Studer is one of the leaders worldwide for professional audio. Founded by Willi Studer in 1948, over the years the company and its brand name Studer became synonymous for broadcasting and recording equipment. Today Studer is able to offer solutions for nearly every application in the field of Professional Audio.
Studer products are invented and manufactured in Regensdorf / Switzerland. The product range includes equipment and systems for TV / Radio Broadcast, Recording and Production Studios, or 19" components for system applications.
For more information visit www.studer.ch.
Related Keywords:Vista 8, AES, Studer, broadcast console, VISTONICS, Bruno Hochstrasser,