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Vision Critical Surveys Now Available in the HootSuite App Directory

(April 24, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/24/12 -- Vision Critical, a leading global insights and technology firm, introduces Vision Critical Surveys App for HootSuite. Available to HootSuite's close to 4 million users worldwide, the App enables users to easily distribute survey links via social media, and view top level results, all from within the HootSuite dashboard. The App provides direct access to Vision Critical Surveys, an intuitive web-based survey tool that allows users to easily create highly engaging surveys resulting in better data.

"HootSuite and Vision Critical have a similar heritage as Vancouver-based technology companies that have experienced exponential global growth and worldwide success," says Andrew Reid, Founder and CEO of Vision Critical. "Integrating our survey tool with HootSuite means clients can not only enhance the way they engage with their social media networks but also learn from them to make better business decisions."

Vision Critical's Voice of Customer solutions are now more deeply integrated into social media, extending on the existing Facebook integration with Vision Critical Community Panels. The integration of Voice of Customer tools with social media engagement allows companies to get more feedback, from a wider variety of sources, and through their preferred channels. The result is higher response rates, better data and better decision making.

Vision Critical facilitates millions of survey touch points each month, reaching customers in a variety of ways. The Vision Critical Surveys App for HootSuite provides clients with an even more holistic and user friendly mechanism to connect with their customers.

Key benefits of the Vision Critical Surveys App for HootSuite include:

-- Easily broadcast survey touch points to social media networks -- Track the effectiveness of these campaigns using HootSuite's analytics package -- Quickly view the participation results for a study within the HootSuite dashboard

Pricing and Availability

The Vision Critical Surveys App is available for free to all users of HootSuite including Free, Pro, and Enterprise clients. The free version includes almost the same functionality as the paid version with some restrictions on users, completes and email uploads. Subscribers to the paid offer can use the web-based survey tool for as little as $500 per month. To learn more, please visit or contact Vision Critical at

About HootSuite Media, Inc.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. For more information please visit

About Vision Critical

Vision Critical pairs the world's leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions including the world's leading community panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical.

Vision Critical
Monique Morden

Vision Critical
Jessica Lubell

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